Product strategyStrategic planningNew product developmentTwo trends confront managers in the 1990s. Technology will become increasingly important, and firms will tend to become more "market-oriented". This will pose considerable challenge to managers responsible for the development and commercialization of ...
marketing strategymarketNew product development is a critical management issue particularly in technology driven firms. In this paper the influences of strategic orientation, marketing strategy, and market research activities and the moderating role of environmental factors on new product development were ...
Marketing penetration is a marketing strategy to increase sales of current products in current markets. Market Development Strategy Market development is a marketing strategy to sell current products to new markets. Product Development Strategy Product development is a marketing strategy to sell new produc...
Our objective is to understand how a firm's product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that firms' launch strategies are affected by the...
10 reasons why you need a digital marketing strategy It's important to be able to make the business case to invest more in digital marketing since, if you can't convince yourself or your colleagues to invest, then the future of your business is in jeopardy. It's simple,...
Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making St... . Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making ...
2、 Characteristics of New Economy Background and Its Influence on Enterprise Marketing Strategy With the acceleration of the process of world integration and economic globalization, the markets of all countries in the world are gradually linked together, and many enterprise marketing activists compete ...
aNew product development is a critical management issue particularly in technology driven firms. In this paper the influences of strategic orientation, marketing strategy, and market research activities and the moderating role of environmental factors on new product development were investigated. The results...
1 product strategy major research on new products development, product life cycle, and so on, is the price, and brand strategy, marketing strategy and distribution strategy strategy based. Pricing strategy 2, also known as pricing strategy, the main objectives will be 4 points ( 1) survival; ...
摘要: Marketing strategy may be one of the majorcauses of new product development (NPD) project success. However, manyorganizations ignore adequate marketing strategy leading to a poor NPDperformance. The primary purpose of this research was to investigate ......