Traditionally, Indian banks have not really paid adequate attention to marketing and market research. The paper focuses on the recent macro and micro trends in the marketing of the banking sector. The paper also develops the conceptual frame work in the form of model relating banks with each ...
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This chapter first examined the evolution of marketing methods in retail banking, as a function of IT systems capability across three separate eras; the “data processing era”, the “client–server era”, and the “predictive era”. The chapter then discussed banks' marketing strategy in the ...
Marketing Strategies in Public Sector Banks - A Study In this modern computerized era every business organization are facing a tough competition especially in the banking industries. Marketing strategy is one of the most important areas in banking sector. This need to improve the performanc... K ...
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Motivated by the substantial changes in the Nigerian banking industry, a survey research was designed to assess the effectiveness of the marketing strategies used by Nigerian banks to cope with the changes in the industry. Overall results from the study show encouraging levels of effectiveness in ...
Following is the distribution strategy in the ICICI Bank marketing mix:ICICI bank has got a massive presence spread across India. More than 4400+ branches of ICICI are present across cities and towns alongwith 14000+ ATMs. ICICI spreads in 19 countries with many ATMS, branches, and banks. Ser...
Following is the distribution strategy in the US Bank marketing mix: The mere number of branches and the ATMs that US Bank speaks about the thought process and foresee in establishing the bank in different places of United States. The US Bank has got the strategy right when looked in the ar...
Asian financial storm in 1997 seriously impacted the banks of Asia. Likewise, the banking industry of Taiwan was by no means staying away from the disturbances. In consequences, bad debts increased enormously. Hence, the government announced related measures to rescue the financial industry continuousl...
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