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Like every other marketing channel, influencer marketing needs a solid strategy to work. Without a clear plan, it’s easy to get lost in the sea of options and end up with a campaign that does not align with your goals. Here are some key steps to developing an effective influencer marketi...
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The team of PR professionals may also hire a makeup artist to be an ambassador. The makeup artist can be a social media influencer, with a large following on platforms such as Facebook, Twitter, and/or Instagram. No matter what company you work for, it is very important to pick an in...