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Having an online presence has been of high importance for a long time due to changing buying behaviours. But, challenges posed by the current pandemic have meant that it’s more important now than ever before. Cosmetic brands, and many others, must adopt a digital-first strategy in order to...
so when it comes to selling cosmetics in a saturated marketplace, businesses need to set their products apart with creative packaging, consistent branding and product positioning to make the most of their overall marketing strategy.
I was recently asked to give some guidance and advice on how a well established cosmetics company (based in S.Korea) could make use of an O2O strategy and an omnichannel marketing plan. This advice is not just relevant to the S.Korea market so I thought I’d share some of my suggestio...
L'Oréal Product Strategy: L'Oréal has a wide portfolio of brands under them. The marketing mix product strategy can be understood by analysing their entire portfolio. They produce products related to all beauty and cosmetics under four major divisions namely ...
Event marketing is a marketing strategy designed for conferences, professional seminars, trade shows, or other industry events. But increasingly, brands are finding marketing opportunities at other in-person events such as local markets and pop-up store venues. Kylie Cosmetics brought the brand to li...
Marketing Strategy of VANCL Abstract This report aims tomake an overall analysis ofthe existing development situation of Vancl and clothing e-commerce marketing conditionsand develop asuitablewayfor Vancl which is different fromothersimilar clothing enterprise. We use BCG and SWOT models to analyze Vanc...
In this marketing plan example, some high-level research is outlined for 3 competing brands: EDIT THIS MARKETING PLAN TEMPLATE But you could take a deeper dive into different facets of your competitors’ strategies. This marketing plan example analyses a competitor’s inbound marketing strategy: It...
is a powerful xiaohongshu marketing strategy. by partnering with influencers in their respective niches, foreign brands can leverage the trust and influence these online personalities have on chinese consumers. however, you will need to know that it requires careful planning and execution across ...