Marketing in ecommerce is extremely hard. It’s not always a linear journey, and it takes trial and error to get it right. If you’re struggling to find marketing that works for your business, go back to the beginning. Return to those first couple of people who invested in your business...
Businesses of all sizes need a marketing plan. Essentially, it’s a roadmap to success. It consists of strategies and marketing tactics that will keep all your business efforts focused on the goal you’ve set to achieve. Many use “strategy” and “tactics” interchangeably, especially in mar...
Chapter 2: How to Grow Your Business with Mutually Beneficial Influencer Marketing Referrals have long since been one of the most effective marketing strategies. If you have a problem and one of your friends tells you about a great solution for it, there is a good chance that you’ll go bu...
If you’re also using paid ads as part of your search engine marketing campaign, use Semrush’sAdvertising Researchtool to find keywords based on your competitors’ ad strategies. To see what’s working for them and how you can learn from it. To get started, enter your competitor’s URL ...
If you want to grow your business on LinkedIn, it’s important to make a good first impression. Then, you can project your brand message much more effectively. Being heard above the noise of everyone else is, of course, key. 1. Define Your LinkedIn Marketing Goals ...
In the dynamic landscape of B2B marketing, content has emerged as a potent tool for driving brand awareness, fostering relationships, and ultimately, fueling business growth. The traditional strategies of cold calling and hard-selling have given way to a more subtle, value-driven approach, where ...
Here's the correct order to follow: Overall marketing strategy -> Digital marketing strategy -> Specific tactics For example, here's a great video that introduces specific marketing tactics. These aren't strategies, these are very specific ways you could grow your sales, which would all be inc...
Learn key marketing strategies on how to promote your online business. Get helpful tips that explain core aspects of Social Media, Content, Email and Loyalty marketing.
or showcasing your team through employee-generated content, these trends encourage brands to engage authentically with their audiences. This year, businesses are stepping away from the usual playbook, mixing old-school charm with new innovations and putting people at the center of their strategies. ...
As your small business grows and evolves, you'll probably find that some of your promotional tactics are no longer as effective as they once were. Your business — and the world around it — is changing all the time, and the occasional marketing makeover could be just what y...