i.e., changing one or more features of a product. Three major ways to modify include – quality (MRF introduced tubeless tyres), functional modification (Goodnight modified its mosquito-repellent with greater intensity, if the need be), and aesthetic modifications (altering taste, sound, smell,...
It has set up six parameters for self-evaluation, including trustworthiness, quality, credible image, innovation, value, and understanding all the pricing strategies. Brand Ceat has been rated theMost Trusted Brandby its loyal customers. Its competitors in the local market are. MRF Apollo In the ...
In conclusion MRF has managed to dominate the tyre industry and if current figures and analysis are to be trusted it will continue being in the same status. Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their prod...
Competitive Pricing:JK Tyres sets its prices in line with industry standards and competitor pricing. By closely monitoring the pricing strategies of its competitors, the company ensures its products are competitively priced, striking a balance between affordability and profitability. Segmented Pricing:Unders...