The banking services market has a certain specificity of consumer behaviour, so forming marketing strategies is a somewhat complex process. Thus, banks face the task of maintaining the loyalty of their existing customers and attracting new ones. This article aims to build a marke...
This paper aims to highlight best practice in relationship marketing because of adjusted companies' strategies in a turbulent, unstable, and dynamic economic environment. By best practice, we understand specific marketing tools and strategies built upon real needs and heterogeneous consumer preferences, ...
现在就利用所需工具使数据能够付诸行动,从而获得成功。 视频下载链接 MP4 右击保存文件
+ who are experts in marketing and sales. In the past ten years, Curvearro has worked with almost 1500+ organizations in various sectors like banking, finance, eCommerce, and other commercials businesses and helped them to grow their business revenue through different digital marketing strategies...
The study of marketing strategies of domestic banks in business of wealth management~Case study 来自 openthesis.org 喜欢 0 阅读量: 43 作者:B Lai,Kuanhao 摘要: Asian financial storm in 1997 seriously impacted the banks of Asia. Likewise, the banking industry of Taiwan was by no means staying...
internal marketing; job satisfaction; banking sector; social exchange theory; Saudi Arabia1. Introduction The COVID-19 pandemic has pushed all economic sectors into a complex and unpredictable situation. Currently, it is challenging for most sectors to identify or create new business opportunities in ...
The integration of AI in marketing is only set to grow further in 2025 and beyond. AI’s impact will expand into additional areas such as predictive analytics to help marketers identify emerging consumer trends and adjust their brand strategies in real-time. ...
Finally, marketing strategies for the three clusters are presented to help Vietnamese banks promote Internet-banking services. 展开 关键词: Clustering analysis Internet-banking services Service quality DOI: 10.1007/s10660-017-9261-z 年份: 2017 ...
strategies. Bank employees, who directly interact with banking clients should be knowledgeable regarding bank matters and should display positive attitudes towards their working environment because they play a vital role in the effectiveness of a bank's CRM strategies. Useful managerial implications ...
As well as explaining what open banking is and why it matters, Visa also positions itself as a thought leader by providing unique content and sharing strategies banks can adopt if they want to evolve their banking models. Educational webinars and video content are also valuable lead-generation ...