Gordon's work has been picked up by outlets like Yahoo Finance and she's interviewed well-known entrepreneurs such as Kevin O'Leary. Gordon is also an accomplished speaker and has led or participated in panels about crisis management, AI-powered marketing, CEO strategies for success and more ...
When you’re just getting your startup off the ground, marketing can seem overwhelming. With a small team and limited budget, you need marketing tactics that deliver real results without breaking the bank. The good news is there are proven, affordable marketing strategies that can help start...
Are you the head of a new startup business? Maybe you have been employed by a startup in order to help bolster their marketing campaign? Whatever the reason, there are a few proven marketing strategies that are able to help any startup make their first few marketing campaigns a success. ...
Marketing is a dynamic and ever-changing field. The top digital marketing strategies change with the consumer and technology trends of the day. This is why every company needs a good marketing strategy that's well-planned and has well-defined milestones and objectives. Once you have the right ...
There is a significant difference between a generic marketing strategy and one used for a start-up business. A startup marketing strategy needs to position the new company to take its place in its chosen industry. But generic marketing strategies are used by already established businesses, for th...
If you're looking for marketing strategies that'd help your business succeed after a crisis, then this post will help you greatly.
Examples of great startup marketing strategies Dropbox Dropbox used a referral program as a key part of its startup marketing strategy, offering both the referrer and the referred additional storage space for each referral. This not only helped them acquire new users, but also incentivized existin...
Today, I’m going to show you 19 different marketing strategies that have a proven history of success for small businesses. Half of these options will probably beviable growth strategiesfor your unique business. Four of them are probably worth testing out over the next month. ...
Within a marketing strategy, businesses will use different tactics—like organic and paid marketing—across channels like email, social, or SMS. Let’s explore some of the most popular. Social media Social media marketingis one of the most effective marketing strategies for small businesses. It in...
Marketing strategies are essential for businesses as it helps them to identify their goals and objectives, understand their target audience and develop an effective approach to reach out to them. A well-crafted marketing strategy can help you gain a competitive advantage, improve your brand image ...