B2B ecommerce companies often use a white labeling business model. That means the online business sells an unbranded product to a reseller. The reseller then brands and markets it to consumers or other businesses as their own. 3. Business-to-Government (B2G) In a B2G ecommerce model, busines...
Given its suite of business features to grow a brand, Instagram is definitely the social media platform to turn to. This is especially so, if you are a small e-commerce business hoping to establish an online presence or boost sales. Read on to learn how you can use Instagram for y...
Most ecommerce platforms (includingShopify) preconfigure transactional emails for you, but customizing them can improve customer experience across the entire lifecycle. Take it fromBeardbrand. The online retailer customizes its order confirmation emails to share extra information with subscribers, including...
Email marketing is a powerful channel for any ecommerce businessUse this email marketing strategy to attract subscribers and convince them to open your emails.From building your list to automating regular emails depending on a subscriber’s actions, email marketing is an untapped digital marketing ...
Learn marketing strategies for your online business including launching on: social media, email, search engine marketing and loyalty programs.
A successful online store is dependent on conversions. Period. If you don't, you are just another digital store owner who is pursuing a hobby instead of a business. Cue, ecommerce content marketing strategy. The average conversion rate for digital stores
Search engine optimization, also known as SEO, can sometimes feel like a large task for ecommerce marketers. Ultimately, it boils down to technical and non-technical strategies to increase organic visibility. Let’s focus on the technical first. Every product you sell should have its own webpag...
With e-commerce getting more traction, the competition also becomes just as fierce. If you’re in this industry, you need to take your marketing strategies up a notch. Let’s look at how you can ramp up your e-commerce business’ ROI through digital marketing: ...
Defining a marketing strategy for your online business If you are an ecommerce company, you have tons of competition to fight against to make yourself known, accepted, and (if you are fortunate enough) loved. A robust marketing strategy will you get there. There are some cardinal rules you ...
Three essays on marketing strategies in e-commerce and business-to-business service industries.. We define Business-to-Business (“B2B”) service firms as: advertising agencies, audit firms, investment banks, corporate law firms, and management consulting firms. These firms all share cert...