The word strategy is thrown around a lot as a way to describe plans for achieving goals or testing out new technology. These are often tactics rather than strategies, and in many cases, these lists of ideas exist in isolation from the overall landscape impacting marketing teams. When planning ...
Nonetheless, the burning question is what comes after you have legally established your business, which is why you are here. Here are X innovative marketing strategies that will help you with promoting your business in 2024. Influencer Marketing (2.0) Influencer marketing is constantly evolving, whi...
Side Note: At Technology Marketing Toolkit alone, we have Toolkit Membership (for those who want proven strategies and are dipping their toe in the TMT waters), MSP Launch Academy (MSPs under $500,000 in annual revenue looking to get their operations in order and marketing started), ...
Data-driven marketing relies on data and analytics to inform and optimize your marketing strategies and decision-making processes. It collects and analyzes data from multiple sources, including website analytics, customer relationship management (CRM) systems, social media platforms, and third-party data...
In this blog, we’ll share 8 marketing strategies that actually work for startups based on real-world experience and data. You’ll learn how to get your messaging in front of the right audiences, build buzz, and drive growth even as a small business. From leveraging social media and ...
The best practice is tohost product demosat peak shopping times, but you could combine this with other retailmarketing strategieslike digital signage. Record the tutorial and display it on a big screen next to the item on the shelf. It’ll save you from hiring salespeople to give demonstration...
6. Connect Online and Offline Strategies Creating a consistent customer experience online and offline is an important aspect of memorable marketing. More and more businesses are using virtual and in-person events to influence audiences and drive sales, but they often think of them as isolated from...
Here are the top 7 key referral marketing strategies and tips for you to try this year, plus a quick start guide! 1) Use double-sided referral programs. According to recent data provided byReferral Factory– a world leader in referral marketing software –double-sided referral marketing programs...
Implementing customer-centric strategies will help you garner trust and loyalty and improve your customer retention. You’ll also bring in new customers through word of mouth – positive reviews and recommendations are still one of the biggest drivers of growth in a business, and whether this happe...
Like most marketing strategies, your podcast marketing will likely focus on growing your social media presence. However, your podcast’s social media strategy will depend on how the show nests into your overall marketing strategy and business. Suppose you’re looking to reach online communities as...