However, marketing — especially for nonprofits— couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world. Use these nonprofit marketing statistics to inform your marketing strateg...
This shows just how important personalization is to email marketing. However, statistics also show that it’s still underutilized. Only 2% of marketing emails use personalization. (Yes Lifecycle Marketing) For further reading, be sure to check out our roundup ofpersonalization statistics. Emails with...
Social media usage statistics can help. Detailed information about platforms, user groups, and marketing performance can allow business owners to optimize their social media marketing strategies. It can also help you select the best platforms for your social media marketing efforts and align them with...
3. 14% of marketers say content marketing had the largest return on investment in 2023 In HubSpot’s latest report on the state of marketing, they asked marketers about the marketing channels that had the greatest return on investment (ROI) for them in 2023. While websites/blogs and social...
The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the newest marketing statistics is critical to stay ahead. As the former head of marketing for two different tech companies, I’ve learned that staying on top ...
15 Conversational Marketing Statistics For 2023 Conversational marketing trends have been on the rise for several years, with 2023 set to be no exception. These simple chatbot statistics for 2023 illustrate not just how, but why conversational marketing trends have seen such a meteoric rise in recen...
These statistics are helpful in getting a feel for the growing power of minority groups among consumers, including Hispanic, Black, and Asian American groups. In the past decade, the white population declined for the first time in history (2.6%), while people who identify as Black, multiracial...
Video Marketing Statistics Let’s see exactly what makes video content such a great investment for your content marketing strategy. Video is the number 1 format of content produced in 2023. HubSpot And this is not a surprise, as video is a much more engaging way to explain difficult topics....
In this section, you’ll find the most impactful content marketing statistics for 2024. 67% of small business owners and marketers use AI for content marketing or SEO. (Semrush) Marketers who use AI see an average of 70% increase in ROI. (Kibo Commerce) ...
Social media marketing statistics inform yoursocial media strategybetter. Here's how they help: Make well-informed decisions:They help you choose the right platform for your particular goals, personalize your content for better engagement and optimize your campaigns’ impact. ...