3. Stars:Products in high-growth markets with high market share. 4. Cash cows:Products in low growth markets with high market share I find this isn't so applicable in the online marketing world for small and medium businesses - it's more of a Big Business corporate strategy model....
25、oftheindustry(verticalaxis)b) StrengthofSBUintheindustry(horizontalaxis)FourtypesofSBU:a) Stars:high-growth,high-shareb) Cashcows:low-growth,high-sharec) Questionmarks:high-growth,low-shared) Dogs:low-growth,low-shareTheareasofthecirclesareproportionaltotheSBU'sdollarsales.DiscussionofBCGApproac...
•QuestionMarks(问题事业)-中高市场成长率，低市场占有率，需要很多资金•Stars(明星事业)-高成长率•CashCows(金牛事业)-成长率逐渐下降，但公司仍然拥有最大的相对市场占 有率•Dogs(苟延残喘事业)-成长率低，相对市场占有率也低 •SBUStrategies(策略)-择定新的目标•SBULifecycle(生命周期）Marketing ...
Thus, one now speaks of cash cows, stars, problem children, and dogs when one refers to products and product portfolios. To deal with products classified in this manner, a set of four general market-share-based strategies has been formulated: building; holding; harvesting; and withdrawal....
Each product is characterised into dogs, question marks, cash cows and stars. Stars Stars are products with high market growth and market share. These are often related to on what beauty products are most popular. According to The Body Shop, their body butter, facial masks, shower gels, ...
cash cows, stars, question marks, and dogs Cash Cows (BCG Matrix) -(lower left quadrant) are in low-growth markets but are high market share products-these products have already received heavy investments to develop their high market share, they have excess resources that can be spun off to...
- Stars: High market growth and high market share- Cash cows: Low market growth and high market share - Problem children: High market growth and low market share - Dogs: Low market share and low market growth BCG strategies - Stars: Holding strategy: Investment to maintain their position- ...
5、lting Group) )矩阵矩阵StarsQuestion MarksCash CowsDogs20%10%010 x 4x 2x 1.5x 1x 0.5x 0.3x 0.1x市场增长率相对市场份额(相对最大竞争者的Market Share对数尺度)9 9、SWOTSWOT分析分析对内部环境(组织资源)及外部环境进行分析Strength(优势优势)Weakness(劣劣势势)Opportunity(机机会会)Threat(威威胁胁...
Portfolioanalyse met de bekende question marks, stars, cash cows en dogs Treacy en Wiersema Waardestrategieën volgens Treacy en Wiersema en de waarde die je uitstraaltVijfkrachten-model De vijf concurrentiekrachten volgens Porter 7S-model De zachte en harde elementen die de cultuur...
Marketing名词集萃 MARKETING术语集萃 Ver.2.1 o 目录 一、品牌管理(BrandManagement)…2-20页 二、媒体(Media)………21-36页三、市调(MarketResearch)…..37-53页 一、品牌管理BrandManagement 1、行销（Marketing）在动态的环境中，一切加速、便利交易的活动。•动态：消费者、竞争者、企业（三角）•环境：...