25、oftheindustry(verticalaxis)b) StrengthofSBUintheindustry(horizontalaxis)FourtypesofSBU:a) Stars:high-growth,high-shareb) Cashcows:low-growth,high-sharec) Questionmarks:high-growth,low-shared) Dogs:low-growth,low-shareTheareasofthecirclesareproportionaltotheSBU'sdollarsales.DiscussionofBCGApproac...
4. Boston Consulting Group Matrix This well-known, essential MBA model categorizes products offered by a business in a portfolio based on their performance rating them as Stars, Cash Cows, Dogs, and Question Marks as below. 1. Dogs:These are products with low growth or market share. ...
•QuestionMarks(问题事业)-中高市场成长率，低市场占有率，需要很多资金•Stars(明星事业)-高成长率•CashCows(金牛事业)-成长率逐渐下降，但公司仍然拥有最大的相对市场占 有率•Dogs(苟延残喘事业)-成长率低，相对市场占有率也低 •SBUStrategies(策略)-择定新的目标•SBULifecycle(生命周期）Marketing ...
cash cows, stars, question marks, and dogs Cash Cows (BCG Matrix) -(lower left quadrant) are in low-growth markets but are high market share products-these products have already received heavy investments to develop their high market share, they have excess resources that can be spun off to...
- Stars: High market growth and high market share- Cash cows: Low market growth and high market share - Problem children: High market growth and low market share - Dogs: Low market share and low market growth BCG strategies - Stars: Holding strategy: Investment to maintain their position- ...
Portfolioanalyse met de bekende question marks, stars, cash cows en dogs Treacy en Wiersema Waardestrategieën volgens Treacy en Wiersema en de waarde die je uitstraalt Vijfkrachten-model De vijf concurrentiekrachten volgens Porter ...
Each product is characterised into dogs, question marks, cash cows and stars. Stars Stars are products with high market growth and market share. These are often related to on what beauty products are most popular. According to The Body Shop, their body butter, facial masks, shower gels, ...
Stars are high-growth, high-share businesses or products. They often need heavy investments to finance their rapid growth. Cash cows are low-growth, high-share businesses or products. They need less investment to hold their market share and produce a lot of the cash. Question marks are low-...
These categories are known as dogs, cash cows, stars and question marks.2. GE or McKinsey MatrixThis business portfolio analysis looks at a business by its industry attractiveness against competitive strength. Each parameter is broken down into low, medium and high in a 9 cell matrix. This ...
5、lting Group) )矩阵矩阵StarsQuestion MarksCash CowsDogs20%10%010 x 4x 2x 1.5x 1x 0.5x 0.3x 0.1x市场增长率相对市场份额(相对最大竞争者的Market Share对数尺度)9 9、SWOTSWOT分析分析对内部环境(组织资源)及外部环境进行分析Strength(优势优势)Weakness(劣劣势势)Opportunity(机机会会)Threat(威威胁胁...