25、oftheindustry(verticalaxis)b) StrengthofSBUintheindustry(horizontalaxis)FourtypesofSBU:a) Stars:high-growth,high-shareb) Cashcows:low-growth,high-sharec) Questionmarks:high-growth,low-shared) Dogs:low-growth,low-shareTheareasofthecirclesareproportionaltotheSBU'sdollarsales.DiscussionofBCGApproac...
•QuestionMarks(问题事业)-中高市场成长率，低市场占有率，需要很多资金•Stars(明星事业)-高成长率•CashCows(金牛事业)-成长率逐渐下降，但公司仍然拥有最大的相对市场占 有率•Dogs(苟延残喘事业)-成长率低，相对市场占有率也低 •SBUStrategies(策略)-择定新的目标•SBULifecycle(生命周期）Marketing ...
Marketing名词集萃 MARKETING术语集萃 Ver.2.1 o 目录 一、品牌管理(BrandManagement)…2-20页 二、媒体(Media)………21-36页三、市调(MarketResearch)…..37-53页 一、品牌管理BrandManagement 1、行销（Marketing）在动态的环境中，一切加速、便利交易的活动。•动态：消费者、竞争者、企业（三角）•环境：...
4. Boston Consulting Group Matrix This well-known, essential MBA model categorizes products offered by a business in a portfolio based on their performance rating them as Stars, Cash Cows, Dogs, and Question Marks as below. 1. Dogs:These are products with low growth or market share. ...
These products can produce profits for the company for many years, often until technology renders the product obsolete - hence the term 'cash cow.' Star: Stars are products with high market share in a fast growing industry. These products have the potential to be huge money makers for t...
1.Stars 2.Cash cows 3.Question marks4.Dogs Stars are high-growth, high-share businesses or products requiring heavy investment to finance rapid growth. They will eventually turn into cash cows. Cash cows are low-growth, high-share businesses or products that are established and successful SBUs...
1. stars-high relative market share+ high market growth---take extra money 2. Questionmark—low relative market share + high market growth---generate less money 3. Cash Cows---high relative market share+ low market growth---little investment 4.Dogs---low relative market share+ low market...
–Cash cows –Dogs –Stars 6.___ are high-growth, high-share businesses or products. –Question marks –Cash cows –Dogs –Stars 7. Which of the following are limitations to the BCG method of strategic planning? –difficult to implement –costly –provide little advice for the future –a...
stars, cash cows, question marks, dogs GE Portfolio Matrix This matrix contains nine cells based on high, medium and low levels of industry attractiveness and on strong, average and weak levels of a business's competitive position in the industry ...
Anyway you look at it, technology costs money. But a common approach to technology funding, school-business partnerships, can sometimes be both boon and bane for district and school-based administrators. Here's why.Pfeifer, R. Scott