learning about these trends will help you succeed in any marketplace. This article highlights 32 must-know marketing trends in 2025 that will shape the future, offering insights to help you adapt, innovate, and grow.
Digital marketing doesn’t exist in a silo, so it’s important to ensure the budget going into digital marketing is aligned with and impacts business and marketing strategy. Research onmarketing budget trendsfrom Gartner suggests that insufficient budget may be a factor limiting digital ma...
Discover the digital marketing industry trends, winning opportunities and challenges brands face this year, with data from 1,700+ B2B and B2C marketers.
subject matter expert, or public figure who endorses a brand’s product or service to drive social proof. In addition to paying for a social media ad, businesses can also pay an influencer to promote products, services, or messaging. This can result in a more authentic, less polished means...
To navigate these changes effectively, marketers need robust analytics tools that can provide valuable insights without relying heavily on third-party data.HubSpot's Marketing Analytics & Dashboard softwareoffers an easy-to-use solution, allowing businesses to track performance, analyze trends, and make...
What are the marketing trends we will see in 2025? The top marketing trends for 2025 include large-scale AI integration across the funnel, an increased need for personalization and brand interconnection through omnichannel marketing, and authentic, value-focused branding to build deeper connections....
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Brandwatch is a social media and consumer intelligence tool that helps brands keep an eye on online trends and conversations surrounding their industries. However, Brandwatch also has an influencer marketing offering to help its customers find and manage influencer relationships. Features: Search through...
2024 email marketing statistics and trends Email marketing maintained its strong stance throughout 2024, although you aren’t alone if you lack confidence in your strategy. According to “Small Business Now: The Current State of SMB Marketing” research conducted in 2024, 73% of SMBs surveyed la...
This influencer platform also boastsbuilt-in fraud detection. The platform analyzes social media posts, activity, and account growth trends, among other data. Spot fake influencers early in the process before you pay them for a campaign.