The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generationSome marketing theories are empirically successful, while others are not. When a marketing theory is empirically successful, is its success a result of ...
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science, it takes roughly 75–200 visitors to produce one paying customer. Once the website owner knows the average statistics, such as the ratio between number of visits and service purchases, the real cost-effectiveness of this method can be assessed. The marketing companies sell the keyword ...
Marketing research is the process of gathering and analyzing information to understand customer behavior, industry trends, and competitor strengths and weaknesses in order to develop an effective marketing strategy. AI generated definition based on:Clinical Engineering Handbook,2004 ...
Creating an effective inbound marketing funnel requires an understanding of your audience’s needs and wants. Buyer personas, also known as customer avatars (fictional representations of your ideal customers based on market research and data), can give you a deeper understanding of your target audien...
This article provides observations on the state of the art in marketing research during 1987–1997. As such, it updates the earlier state-of-the-art review by Malhotra (1988), which won theJournal of the Academy of Marketing Science (JAMS)Best Article Award. The primary thrust of articles ...
Journal of Business Research, 31, 93–105. Article Google Scholar Varadarajan, R., & Jayachandran, S. (1999). Marketing strategy: an assessment of the state of the field and outlook. Journal of the Academy of Marketing Science, 27, 120–143. Article Google Scholar Vargo, S. L., & ...
Will 2025 be the year of the rise of the robots? Maybe (but hopefully not in the Terminator-style of dystopian science fiction movies!) Remember, marketing automation has been around for decades. The rise of AI technology is simply automating more of the mundane tasks that marketers should be...
Discover what marketers at technology companies say about their challenges, resources, AI impact, and more. Plus, learn what the successful do differently in this new research.
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature