Key metrics for measuring digital marketing success All digital marketing channels that you plan to use within your comprehensive outreach strategy will have a way to measure success. Here are 10 digital marketing KPIs to keep in mind as you consider the best ways to connect with your potential ...
A marketing plan is your blueprint for attracting and converting customers. It defines your audience, goals, tactics, budget and success metrics to ensure a focused, measurable approach. The plan often details your: Target audience: Who you’re trying to reach Marketing goals: What you want to...
A report from Content Marketing Institute revealed that documenting your marketing strategy gives you a 538% greater chance of being successful. Quite simply, professionals have plans. Teachers have a curriculum they follow. Doctors follow a treatment plan; pilots follow a flight plan. Why? Because...
1. Email domain report This report displays the metrics for the specific recipient domains. Resolving any deliverability issue is possible too. If a certain provider shows a 30% lower open rate, bad inbox placement is likely to be blamed. Or, if there’s a spike in hard or soft bounce ...
Learn how to write the perfect marketing plan, and check out our curated lists of real-world examples of both marketing plans and marketing strategies.
Key marketing metrics Metrics are where the rubber meets the road in your marketing plan. Use your market research to define specific KPIs or key marketing metrics that will serve as your measure for success. This will help you track progress so you know if you need to change course mid-pro...
Metrics likeViews/reach (21.8%)andSales (20.7%)underline the growing pressure to demonstrate tangible outcomes. An over-reliance on quantitative metrics may overlook the strategic value of influencers as brand storytellers. Brands should consider a more holistic evaluation framework that incorporates both...
We’ve also developed proprietary scoring models that translate brand metrics into potential revenue impact. It’s not perfect, but it’s far more sophisticated than traditional approaches.” Free marketing acquisition strategy template Use this free template to plan your marketing goals, content, and...
As with many metrics, MROI can be artificially inflated if you pick and choose which campaigns or channels you report. If you want the ROI for a specific channel, that’s great - but be sure to present your MROI in context. For example, if you’re preparing for a board meeting, you’...
Report Feb 18, 2022 After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales. ...