Journal of Management & Marketing in HealthcareVijay Bhangale, "Marketing of Health Care Services in India: A Study on Factors Influencing Patients' Decision Making on Choice of a Hospital," Journal of Management and Marketing In Health Care, Vol. 4, No. ...
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The provision of healthcare services in Germany is based on fundamental principles of solidarity and is highly regulated. The question arises which conditions exist for marketing for healthcare services in ENT-clinics in Germany.The marketing options will be elicited using environmentally analytical consi...
Thiede (2005) argues that marketing healthcare services in a new country requires good communication between actors and cultural understanding for building trust and networks. He considers trust as the result of social relations developed between people in networks based on shared values. Given the co...
We turn healthcare providers into industry leaders We increase your revenues by combining marketing, sales, and data commercialization. Services Brand & Marketing We communicate your companies’ values in seconds through branding and strategic marketing. We carefully craft every touchpoint of your cus...
Our deep experience in healthcare marketing services spans nearly every type of healthcare organization (healthcare brands, health systems, hospitals, multilocation practices, life sciences, and payers), uniquely qualifying us to help you achieve your goals. ...
St. Vincent Medical Center of Toledo, Ohio provides a vast array of specialty services to a constantly changing market. The changes are not unique to the St. Vincent market, but are being experienced throughout the United States Health Care System. In order to address the changes noted, const...
Healthcare organisations can exploitmultichannel messagingin a number of ways to improve communication both externally and internally: Sending confirmations and reminders for appointments Sending out alerts to doctors, nurses and other staff Informing patients of test results, or of the need to make furt...
form of content used by healthcare practices. These promotional emails can include details regarding sales and discounts on services within your office. They can also be more creative than typical promotions by involving contests that offer patients the opportunity to win free merchandise or serv...
This study examines one developing country's experience in implementing the World Health Organization (WHO) Expanded Program of Immunization for infants and young children. Of particular concern to decision-makers in many developing countries like the Philippines are persistent disparities in utilization ...