Marketing Myopia coined by Theodore Levitt raised the famous question- “What Business are you really in?” Some Indian Examples: Maruti Gypsy : RIP Brand : Gypsy Company: Maruti Suzuki Brand Count : 182 Gypsy was one of India's first sports utility vehicles. The vehicle created a breakaway ...
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2015). That is, the powerful marketing department is not just a custodian of market-based assets but also an effective manager of the related resources. As we have argued,
market based exchanges are generally supported by well-functioning financial, legal and social institutions, all of which facilitate such exchanges. The literature is, however, generally silent on how these concepts apply (or not) to emerging
Consumers in European countries have shown supportive attitudes toward environmental products [109]. The finding of this study revealed that green products, premium and pricing have a significant impact on green purchase intention. Through market analysis, it has been estimated that in the marketplace...