Python sibylhe/mmm_stan Star376 Code Issues Pull requests Discussions Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS stanpystan
unified-mmm is a comprehensive Python library that provides a unified interface for multiple Market Mix Modeling (MMM) implementations. The library aims to simplify the process of building, comparing, and deploying MMM models across different frameworks....
Marketing更多的时候不是研究商业手腕(如调查技术或谈判技巧),而注重培养先进的思维方式,包括多元化的视角、有针对性的判断和开阔的视野。 Marketing PhD主要分三个主要方向(track): 消费者行为(Consumer Behavior, 一般称CB),定量/模型(Quantitative or Modeling,一般称Quant或Modeling),营销策略(Marketing Strategy,一般...
Modeling Once the dataset is complete, model design can begin. A modeler will generally load this data set into a modeling platform (such as R, Python, SAS, or SPSS, an in-house platform, etc.) and begin the process with deciding on a model structure. Though there are different variation...
Discover how to conduct causal inference, experimentation, and statistical modeling with Python Implement common open source Python libraries for specific use cases with immediately applicable code Analyze customer lifetime data and generate customer insights ...
Colab notebooks, basic Python, data cleaning with ChatGPT Predictive analytics: customer churn, lifetime value, average order value forecasting Lab: Forecast campaign performance with real data Week 11: Media Planning & Budget Allocation Strategic budgeting, attribution modeling ...
目前在考虑接下去的发展方向,想做更数据分析一点的,不然对不起学的sql r 那些, 自己还上过一个marketing mix modeling的bootcamp,现在想是不是还需要上个A/B testing的 对product marketing也有兴趣mkt范围好广连digital ads就好多分支我又哪都好奇但要pro就得深耕垂直领域 感觉现在需要要确定一个方向走下去不然容易...
Learn how to employ best-in-class Python 3 tools to slice and dice the data you collect Apply advanced mining techniques such as TFIDF, cosine similarity, collocation analysis, clique detection, and image recognition Build beautiful data visualizations with Python and JavaScript toolkits More Format...
建议主攻课程设置包含Marketing Mix Modeling的学校，这类项目对跨专业容忍度更高，如佐治亚理工的MSA项目...
Expertise in developing and implementing naming conventions and tagging strategies to ensure data consistency in a global organization. Experience with Market mix modeling Who we are As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, f...