An essay or paper on Marketing Mix for a Product. The parameters in the "marketing mix" for a product include the product itself, along with the place, price, and promotion also referred to as "the 4 P
经典的营销组合（The classic marketing mix）由哈佛大学营销学教授詹姆斯·库利顿教授在1948年建立，并由杰罗姆·麦卡锡扩展，将产品、价格、地点和促销纳入营销理论，该理论对整个行业已影响了70多年的。现如今，该理论被扩展为营销的7p原则，分别是：产品、价格、促销、地点、人员、包装和流程。什么是营销组合（market...
Marketing mix “4ps”1.Product: developing the right goods and services for the target market, changing existing products and deleting unsuccessful product lines, and developing branding, packaging and other product features.2.Pricing: Selecting the right base-price level, setting special ...
Learn how to use the marketing mix (often called the 4Ps of marketing) to get the right combination of place, price, promotion, and product for your business.
Jaimie O
The marketing mix of your product(s) is (arguably) the most important of all the mix elements. And product is key in the development and creation of customer value; which is vital for growth in your sales and the sustainability of your business. ...
The four primary elements of a marketing mix are product, price, placement, and promotion. This framework aims to create a comprehensive plan to distinguish a product or service from competitors that creates value for the customer. Often, these elements are dependent on each other. ...
This study aims at finding out the impact of marketing mix of product life cycle on business performance and estimating the influence of marketing mix of product life cycle on business performance. Kotler (2000) introduced a 4 stage PLC for consumer products. This same model is also adopted by...
Marketing mix is the balancing and managing of product, price, promotion and distribution or place decisions, tactics and strategies. Planning your mix requires thorough research and development of an approach that will be strong enough to sustain competitive activity. ...
1、marketing mixmarketing mix(营销策略组合) refers to the way in which the seven key parts of a companys marketing policy are combined to achieve its objectives. the seven elements, sometimes called the 7ps are: product: deciding on the type and design of product, the range of products, th...