经典的营销组合（The classic marketing mix）由哈佛大学营销学教授詹姆斯·库利顿教授在1948年建立，并由杰罗姆·麦卡锡扩展，将产品、价格、地点和促销纳入营销理论，该理论对整个行业已影响了70多年的。现如今，该理论被扩展为营销的7p原则，分别是：产品、价格、促销、地点、人员、包装和流程。什么是营销组合（market...
经典的营销组合(The classic marketing mix)由哈佛大学营销学教授詹姆斯·库利顿教授在1948年建立,并由杰罗姆·麦卡锡扩展,将产品、价格、地点和促销纳入营销理论,该理论对整个行业已影响了70多年的。现如今,该理论被扩展为营销的7p原则,分别是:产品、价格、促销、地点、人员、包装和流程。 什么是营销组合(marketing m...
营销组合(Marketing Mix):营销的7P原则 经典的营销组合(The classic marketing mix)由哈佛大学营销学教授詹姆斯·库利顿教授在1948年建立,并由杰罗姆·麦卡锡扩展,将产品、价格、地点和促销纳入营销理论,该理论对整个行业已影响了70多年的。现如今,该理论被扩展为营销的7p原则,分别是:产品、价格、促销、地点、人员、...
Banking Service Marketing Mix BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current...
MARKETING MIX 7P STRATEGY ANALYSIS AT PT. AYO MEDIA NETWORK BANDUNGDevina, Arindya PutriRaharja, Sam'un JajaMuhyi, Herwan AbdulEduvest: Journal Of Universal Studies
This Service Marketing Mix is also called the 7P model or the 7 Ps of Booms and Bitner. This Service Marketing Mix strategy extends the original marketing mix model from four to seven elements. While Jerome McCarthy has only defined four verifiable marketing elements, the 7Ps are an extension...
Free 7P Marketing Mix template for PowerPoint is a most sophisticated diagram that you can use as an alternative to 4Ps Marketing Mix diagram for PowerPoint. This free PPT template for Marketing presentations can be used to decorate your presentations with unique colors and circular style. Inside ...
7P营销组合的运用。 传统Marketing Mix[营销组合]模型是以有形产品为导向的,7Ps模型更加适用于服务业和知识密集型产业(对于后者的适用性目前仍有争议)。 扩展的3P Booms和Bitner将下面3个P增加到了原有的4P营销组合中。 人员(People): 所有的人都直接或间接地被卷入某种服务的消费过程中,这是7P营销组合很重要的...
营销组合，也被称为营销的7P原则，是营销策略的核心组成部分。由詹姆斯·库利顿和杰罗姆·麦卡锡的贡献，它最初涵盖产品、价格、地点和促销，后来扩展至人员、包装和流程。这个理论在过去的70多年里对商业实践产生了深远影响。它为小型企业主和营销经理制定有效营销计划提供了框架，通过产品主导，考虑价格策略...
What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of thetop 3 classic marketing modelsaccording ...