The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
In this guide we’ll explore the basics of marketing metrics and KPIs, share helpful metrics and objective and key results (OKRs) for digital marketers, and discuss which Amazon Ads solutions can help measure campaigns most effectively. What are marketing metrics? Marketing metrics are a quantifiab...
While these are not all the KPIs and metrics you can track, any of them is a great way to start. Establishing thewhatbefore thehowis imperative to monitoring campaign progress over time and making informed decisions moving forward. If your team needs assistance strategizing and establishing your ...
Digital marketing metrics and KPIs measure the effectiveness of your online efforts. Think of them as scorecards. Metrics are specific data points like website visits or social media followers. KPIs determine goal achievement, applicable to various business aspects. Though used interchangeably, metrics ...
What are Email Marketing Metrics and KPIs? As the name suggests, the KPIs help you make campaign decisions based on the right goals. With their help, you can measure the campaign’s success by relying on one, two, or three metrics. A set of metrics calls up for a balanced scorecard ...
Paid marketingis as close to science as marketing tends to get, with a very clear (and measurable) relationship between the cost of an advert and the revenue it generates. But while paid marketing KPIs can get very mathsy, very quickly, there are three core metrics underpinning it all: ...
Digital marketing metrics and KPIs (Key Performance Indicators) are ways to measure how well your online marketing efforts are working. Think of them like scorecards for your digital marketing strategies. Metrics are the specific data points you...
Marketers are still learning how to calculate spending. However, you need to know just how valuable your influencers are to your brand and strategy, and the right KPIs and metrics will tell you everything you need to know. More and more industry professionals rely on an important metric known...
It means tracking numbers, analyzing data, and measuring results, but none of these would happen unless the right marketing metrics are followed. Knowing the key marketing metrics and KPIs is crucial, whether you're looking to monitor digital marketing performance, SEO progress, or your social ...
If you’re trying to set KPIs for your content, find the numbers where you really want to move the needle and use those values as metrics that matter most. A Chart of Portent’s Favorite Content KPIs When you’re planning your KPIs, keep the conversion funnel top of mind; you should ...