Focuses on the new American Marketing Association (AMA) definition of marketing in the U.S. Discussion on the principles of integrated marketing; Information on customer-based marketing redefined by AMA; Details of methodologies and approaches in marketing....
科研的哲学,套路与策略 Research Philosophies, Approaches and Strategies by Prof Saunders 1140 1 34:48 App 研究方法与方法论 Introduction to research methods and methodologies 575 -- 13:52 App 1. 什么是质性研究 What is Qualitative Research 204 -- 17:12 App 5 质性研究数据分析 Data Analysis ...
So why do we need to think about customer focus and marketing techniques at all?My contention is that customer focus, and marketing methodologies and skills, are of the highest value in supporting and enhancing service development in archives. It is vital that we understand and use them, ...
Agile marketing is an approach to marketing that utilizes the principles and practices of agile methodologies. This includes having self-organizing, cross-functional teams doing work in frequent iterations with continuous feedback. It requires a strategic vision, as well as short, medium, and long-t...
The methodologies and techniques included in the book go beyond the anecdotal, being supported by research. For example, Jones says that catchy graphic designs harness usability and interaction to convert clicks into sales. She also says that online ads are ineffectual and that reducing content, rat...
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Most conventional research methodologies both in consumer and business-to-business marketing are modernist in nature, but their applicability in an increasingly postmodern business setting is decaying. Postmodern conditions are particularly prevalent in the business-to-business arena but, although new postmod...
Intruding is gathering the ‘voice of the customer’ through interviews, focus groups, surveys, and conjoint analysis (Griffin & Hauser,1993; Rangaswamy & Lilien,1997). The literature on intruding methodologies spans three sub-domains: self-reported methods, conjoint analysis, and simulation techniques...
Diageo’s marketing set the gold standard, and to maintain that calibre, they asked us to pioneer a programme to transform the skills of their teams. We developed the Digital Acceleration Programme to strengthen their marketing methodologies with new toolkits and approaches. To support transfo...
Note: According to HubSpot’s 2024 State of Marketing report, understanding customers and their needs is one of the biggest challenges facing marketers today. The options we discuss are great consumer research methodologies, but they can also be used for other areas. Primary Research 1. Interviews...