Here are some marketing research paper topics that explore this year’s key trends.Influencer marketing in 2023 and its effectiveness. The impact of AI on personalized marketing strategies and enhancing customer experiences. The impact of augmented reality on consumer decision-making and brand ...
The primary purpose of this research study is to describe the research on the marketing management risk decision model based on the LINEST function. This research is conducted in China and is used fo...
A number of published articles deal with several important topics associated with the use of social media and collaborative systems for crisis management. ... STARR ROXANNE HILTZ,PALOMA DIAZ,GLORIA MARK - ACM Transactions on Computer-Human Interaction (TOCHI) 被引量: 66发表: 2011年 The financial...
Topics on Internet Marketing 1.What are the benefits of the advanced strategy case ofBlue Ocean Strategy in online marketing? 2.Using online advertising and electronic word-of-mouthwith destination marketing for millennial tourists. 3.The impact of technology on marketing research in todaysbusiness e...
Academy of Management Review 12(1)‚ pp. 38-51. The essay will endeavor to provide an insight into how Fayol’s basic principles of Classical Management Functions are indeed useful in describing managerial work. In the last (20th) century‚ the role of managers in business becomes more ...
https://www.jmmnews.com/ This is the blog site of Journal of Marketing Management (JMM) is an international peer-reviewed journal which prides itself on publishing eclectic, original and thought-provoking research in the sphere of marketing. Mon, 23 Dec 2024 11:25:54 +0000 en-GB hourly 1...
Journal of Advanced Management Science Vol. 4, No. 3, May 2016 Topics in Predictive Modeling in Marketing Research Hafedh Ibrahim College of Business Administration, Northern Borders University, Saudi Arabia Email: hafedh.ibrahim@yahoo.fr Abstract—Identifying the best client is a significant factor ...
MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY ABSTRACT If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same... ...
the interests of marketing researchers drifted toward cognitive science and corporate strategies.From 2005 to 2014, they moved back to their traditional realms of consumer psychologies and customer management.During the past two decades, the focus of marketing has moved from the tactics of persuasion ...
Designed for postgraduate students pursuing courses in business management, this textbook will be equally useful to marketing practitioners, particularly because of the real-life case insights presented by marketing professionals. Recognizing the need to go further than the traditional 4Ps approach, the ...