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外文名称:Marketing Management 开本:16开 出版时间:2016-08-01 用纸:胶版纸 页数:689 字数:1197000 正文语种:中文 营销管理(第15版 精装版) [Marketing Management] epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2025 相关图书 营销管理(第15版 精装版) [Marketing Management] epub 下载 mobi 下载 pdf 下...
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Marketing Management 2024 pdf epub mobi 电子书 图书描述 The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must ma...
Marketing Management 2025 pdf epub mobi 电子书 著者简介 菲利普·科特勒是世界上市场营销学的权威之一。他是美国西北大学凯洛格管理研究生院国际营销学教授和S.C.庄臣学者。他曾获得芝加哥大学经济学硕士学位和麻省理工学院经济学博士学位。他也曾在哈佛大学从事数学方面的博士后和芝加哥大学从事行为科学方面的博士后工作...
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