ARTICLE HISTORYdoi:10.1080/0267257X.2020.1801800Katherine CaseyMaria LichrouLisa O'MalleyJournal of Marketing Management
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journal of marketing management a brand preference and repurchase intention model: the role of consumer experience a brand preference and repurchase intent... R Ebrahim,A Ghoneim,Z Irani,... 被引量: 0发表: 2019年 A brand preference and repurchase intention model: the role of consumer experience...
Since performance management plays a vital role in strategy implementation, the extent to which an organization has been able to maintain a proper performance management system will have a direct impact on the success of implementing str... GW Kangangi - 《Strategic Journal of Business & Change ...
Journal of Management and Marketing Research Examining Role Model, Page 1 Examining Role Model and Information Source Influence on Breed Loyalty: Implicati... PW Clark 被引量: 0发表: 0年 The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities ...
M Ahmed - 《African Journal of Marketing Management》 被引量: 0发表: 2017年 Journal of Marketing Management Cultural branding and political marketing : An exploratory analysis Cultural branding and political marketing : An explorat... The purpose of this paper is to identify the commodity market ...
of machine–human interaction in shaping and driving B2B decision-making to provide answers to such questions becomes paramount. The Industrial Marketing Management journal invites submissions for a special issue on "Generative Artificial Intelligence and Human Interaction in B2B Marketing Management." ...
Kotler, P, (1994), Marketing Management: Analysis, Planning, Implementation and Control, 8th editioa London, Prentice-Hall, Lewis, B R, (1991), "Customer Care in Service Organisations", Management Decision, 29, No,l, pp,31-34,... Varey,Richard J. - 《Journal of Marketing Management》 ...
J Dawson - 《British Journal of Management》 被引量: 160发表: 2001年 Journal of Small Business and Enterprise Development Drawing on existing research on e‐business and the smaller firm, this paper presents a review of the literature and the formulation of a conceptual framew... I Fillis,...
The International Journal of Marketing for Industrial and High-Tech Firms Industrial Marketing Managementprovides theoretical, empirical and case-based research geared to the needs ofmarketingscholars and practitioners researching and working inindustrialandbusiness-to-business markets. Anedi… ...