Written by a professor of marketing based in San Francisco, this is truly a workbook for marketers to work through, in order to clarify their own social media marketing habits and practices, and develop the style and voice that best fits their brand. The book also comes equipped with “compa...
Then it's time to dive into Blue Ocean Strategy, the book that has challenged conventional wisdom about strategic success for over a decade. Coauthored by renowned management gurus W. Chan Kim and Renee Mauborgne, this perennial bestseller has become a must-read for business leaders and entrepre...
Boasting over 220,000 newsletter subscribers, CoSchedule covers topics ranking from content marketing to workflow management. 26 +2 Rank 28 Mentions Agorapulse https://www.agorapulse.com/blogThe Agorapulse blog covers various aspects of social media strategies, as well as content marketing advice and...
Marketing Management 2025 pdf epub mobi 电子书 图书描述 This world-wide best-selling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new persp...
If you like this book, you may also be interested in these tips on project management for beginners and accidental project managers. This Is Marketing: You Can't Be Seen Until You Learn by Seth Godin Another hit from Seth Godin, this book talks about how marketers create tension by ...
Two of the best-known business portfolio evaluation models are the Boston Consulting Group model and the General Electric model.8 The Boston Consulting Group Approach The Boston Consulting Group (BCG), a leading management consulting firm, devel- oped and popularized the growth-share matrix shown ...
He has more than 30 years of experience in the industry, having studied under the father of modern management theory, Peter Drucker, during his MBA. In Marketing Rebellion, published in 2019, Schaefer throws out all you know about marketing and puts customers at the center of his strategy. ...
Marketing Management 12th ed.营销管理 2025 pdf epub mobi 电子书 著者简介 Marketing Management 12th ed.营销管理 电子书 图书目录 facebooklinkedinmastodonmessengerpinterestreddittelegramtwittervibervkontaktewhatsapp复制链接 想要找书就要到本本书屋 onlinetoolsland.com ...
Reading a classic product marketing book can help hone yourmarketingstrategy as a creative or business owner and learn from another marketing professional. The strategies in the best marketing books are timeless, practical and usually research-driven. ...
Marketing management英文电子书.pdf,ROAD MAP: Previewing the Concepts • Define marketing and outline the steps in the marketing • Define marketing and outline the steps in the marketing process. 1 process. • Explain the importance of understandin