Global editionPrinciples of Marketingsixteenth editionPhilip Kotler • Gary Armstrong 阅读了该文档的用户还阅读了这些文档 14 p. 中国房地产:2025年一季度展望:二手房市场仍将表现最好;关注更多刺激措施 32 p. 碎银时代下的情绪红利-2024生活趋势洞察报告 54 p. AI时代的抉择——以“信”筑基,行稳“...
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Kotleron Marketing .bookfiesta4u 1-3 happened.happened. Unfortunately,itisUnfortunately,itis unequallydistributedunequallydistributed amongcompanies,amongcompanies, industriesandnations.industriesandnations. ChapterObjectives InthischapterwewilladdressthefollowingInthischapterwewilladdressthefollowing questions:questions:...
marketing_anintrouduction课后习题答案和题库1.pdf 关闭预览 想预览更多内容,点击免费在线预览全文 免费在线预览全文 M arketing : A n Introduction, lOe (Armstrong/Kotler) Chapter 1 Marketing: Managing Profitable Customer Relationships 1) Which of the following is most essential to any definition of ma...
作者:Philip Kotler出品人:页数:208译者:出版时间:2010-5-3价格:USD 24.95装帧:Hardcoverisbn号码:9780470598825丛书系列:图书标签: Marketing 营销 市场营销 Branding 市场 Kotler corporate-communication 美國 Marketing 3.0 2025 pdf epub mobi 电子书 图书描述 ...
philip kotler - marketing management英文精品课件.pdf,Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice
作者:Philip Kotler 出品人: 页数:816 译者: 出版时间:2008-2-27 价格:1455.00元 装帧: isbn号码:9780131357976 丛书系列: 图书标签:Marketing靠吃饭的家伙心理学 Marketing Management:International Version(13th edition) 2025 pdf epub mobi 电子书 图书描述 ...
Kotler, P./Armstrong, G./Harris, L.C./He, H. (2022): Grundlagen des Marketing, Halbergmoos, 8. Aufl., 2022. Google Scholar LVM (Hrsg.) (2024): Leitbild, in: https://www.lvm.de/die-lvm/unternehmen/wir-als-versicherer/ueber-uns/ueber-uns-leitbild, abgerufen am 02.01.2024. Mef...
the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta). However, according to (Kotler & Keller, 2006) the formal definition of "marketing is an organizational function and a set of processes for creating, communication, and delivering va...
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