As of 2022, the influencer marketing industry in India was valued at over 12 billion Indian rupees.
Leading influencer-endorsed product category purchased in India Further reports Get the best reports to understand your industry Social media in the Asia-Pacific region Social media in Vietnam Social media in Thailand Digital marketing in India Social commerce in Vietnam ...
Content engagementvaries significantlydepending on the industry. Sports teams (0.27%), influencers (0.23%), and higher education (0.15%) boast the best engagement figures. Brands in the tech & software (0.02%), health & beauty (0.02%), and fashion (0.03%) industries have the lowest engagemen...
In this blog, we explore the top 10 marketing trends predicted to dominate 2025, based on insights from leading experts. From the rise of personalized, AI-driven content to the growing influence of creator communities, these trends are not just futuristic ideas — they’re already beginning to ...
A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived. China Ad Spending 2022 Report May 18, 2022 China’s total media ad spending and digital ad spending will...
Digital transformation has affected the marketing industry as much as any other. We analyze which technological advancements marketing leaders are using to reach their audiences in a more targeted way. Catch up on the latest Article 2025 trend: Digital twins evolve to enable ... ...
General Digital Marketing Statistics The Digital Marketing industry is predicted to reach $807 billion by 2026. Desktop takes 39% of ad spending as of 2023, while smartphones take 61%. By 2026, desktops will have 31% of the ad spending share, and mobile phones will have 69% Non-programmati...
AIS Media, an award-winning digital marketing agency in Atlanta, has been well-known for its exceptional performance in the industry. With over a decade of experience, AIS Media has been selected by hundreds of businesses and brands, including Fortune 500 companies, as their digital marketing par...
In the beauty industry, the perceived attractiveness of an endorser is a significant factor in influencing attitudinal shifts. Previous researchers have utilised the source credibility model in relation to celebrity endorsers (Roy et al., 2013; Bhatt et al., 2013; Wang & Scheinbaum, 2018). In ...
Digital Scholar was started by Sorav Jain, one of theleading digital marketers in India, to bridge the gap between industry requirements and the scarce availability of talent in the market. The agency approach will ensure that people can take up the job right from day 1. ...