As the natural environment changes as a result of increasing human pressure, the environment will become a key factor for marketing in the future (Belz 2006).Belz, FrankMartinBelz, F.M. (2008) `Marketing in the age of sustainable development', in: Tukker, A. et al....
A. Increase the use of renewable energy sources in the production process B. Ignore the environmental impact of the supply chain C. Use more plastic products to cut costs D. Sell products with high E. nergy consumption 相关知识点: 试题...
the marketing mix ? Sustainable development ; which impacts on the marketing mix ?Sustainable development ; which impacts on the marketing mix ?Charlotte SELLE
Sustainable marketing is the basic unit of the sustainable development sphere that has grown since 1993. The two areas we are referring to are very complex and difficult to develop, but different knowledge cultures such as economy, philosophy, the environment and business strategies add value. Essen...
Over the last decade there has been a growing interest in services within the field of sustainable development. Services are viewed as a dematerialized alternative to existing products, with reduced environmental impact (i.e. less material and less energy use to fulfil a certain need). The ...
The article concludes that the equity and needs/wants challenges of sustainable development and the cause of sustainable development more generally can be addressed by poor nations pursuing economic growth, which in turn implies that public policy should focus not on increasing investment, but on ...
This paper discusses the ways in which marketing could play a more important role in the sustainable development of tourism. This refers to the determination of consumer needs and preferences, the formation of certain products and pricing, product information and advertising to consumers of their ...
Consulting agricultural services constitute a major key for implementing successfully sustainable development EU goals in rural areas. Today, in the context of the Rural Development Programme 2007-2013, there are initiatives for funding crop and livestock farms and entrepreneurship. Presently, there are ...
aMany facts prove that objective of sustainable development of the enterprises becomes true when mutual benefits are achieved and friendly relationships with the correlated marketing circumstances are established. 许多事实证明,企业的可持续发展宗旨变得真实,当相互好处达到时,并且与被关联的营销情况的友好关系被...
organizations to acquire more internal and external resources in the future.In the end,based on the analysis of the case,we developed a dynamic and integrative framework to explain the internal mechanism of the sustainable development of entrepreneurial academic organizations in the Chinese transitional ...