In the current crisis situation, trust is a vital element for the insurance industry and even if on short term,as it ensures survival,further on long term the objective has to bethe consolidation of the trust of consumers in insurance companies ,that the goal of the managers must be to ...
Precision marketing schemes in the insurance industry can be divided into two parts: back-end precision marketing data model construction and front-end precision marketing management. The back-end precision marketing data model is to find the client data model conductive to precision marketing through ...
B. Narteh, Internal marketing and employee commitment: Evidence from the Ghanaian banking industry Journal of Financial Services Marketing , 17(4), 2012, ... Narteh,Bedman - 《Journal of Financial Services Marketing》 被引量: 13发表: 2012年 Dynamics of insurance markets: Structure, conduct, an...
Whether you’re new to the insurance industry or have been at it for decades, in order to keep your business growing, you need to understand insurance marketing almost as well as you understand insurance. Insurance marketing starts with an in-depth understanding of the kinds of customers you w...
analysis of marketing strategy in chinas role in the life insurance industry(分析营销策略在中国人寿保险行业的作用) Analysis of marketing strategy in China’s role in the life insurance industry Abstract: In this paper, a marketing strategy for the study of perspective, analysis of the current Chin...
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2.The insurance marketing of China has experienced a change from product concept to sale concept,but a serious of problems such as outdated Marketing Concept,simple marketing mode,and a large amount of unqualified salesman outflow of too many insurance salesmen,and the industry s lower credit.我国...
After processing the sales data (a complex task in the insurance industry, since so many pertinent details are routinely involved for every policy sold) these machines feed back the essential sales information to two master computers at headquarters. There the data are summarized and printouts are ...
The Insurance industry is unique, few customers understand the product, want to buy it or want to have to use it. Within the industry, it is commonly believed that insurance is sold, not bought, and one of the most effective techniques remains “smiling and dialing.” So, where do insuran...
After 1991, the Indian life insurance industry has geared up in all respects, as well as it has been forced to face a lot of healthy competition from many national as well as international private insurance players. It is also reported by Swiss Re and Munich Re that there would be 20-25...