Success in human-centric marketing in the digital era depends on the awareness of the strategic value and threats of the digital transformation for business and society, systematization of CSR programs, and revision and a new interpretation of the marketing mix....
The effects of simazine, a chlorotriazine herbicide, on pubertal development in the female Wistar rat - ScienceDirect Chlorotriazine herbicides, such as atrazine and its metabolites, have been shown to target the neuroendocrine regulation of male and female reproductive de... Leah,M.,Zorrilla,.....
Online users in individualist countries are more engaged with a broader community than those in collectivist countries who focus their attention on a narrower set of CRM messages. These findings are useful insights for companies and charities, which should adopt different strategies depending on the ...
Leading your customers to the point of business sale has much to do with theassetsyou create and deploy as it does when and where you deploy them. These assets, the content and information you are providing, are what compel the human experience in the digital market space and motivate the ...
From the Publisher:In Creating Value in the Digital Era, Alf Chattell presents the principles of success in the emerging digital economy. New models of business are needed to provide fresh perspectives on creating and sustaining value in... A Chattell - New York University Press 被引量: 12发...
(2014), "Challenges and solutions for marketing in a digital era", European Management Journal, Vol. 32 No. 1, pp. 1-12.LEEFLANG, P. S. H., VERHOEF, P. C., DAHLSTROM, P. & FREUNDT, T. 2014. Challenges and Solutions for Marketing in a Digital Era. European Management Journal, ...
It discusses the ethical implications and consequences of strategies and practices that marketing managers may consider in decision making. It identifies issues perceived as more relevant through a survey, reflecting the priority of consumers' perception. Given these, a convenience sample of avid ...
COM5102 Global Media in the Digital Era数字时代的全球媒体 COM5108 Psychological Processing of New Media新媒体的心理加工机制 COM5110 Public Communication Campaign Management公共传播活动管理 COM5112 Communication Research Seminar传播研究研讨会 COM5404 Stakeholders Relationship Management利益相关者关系管理 ...
From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era Chapter © 2024 Artificial Intelligence in Customer Service Strategy for Seamless Customer Experiences Chapter © 2023 Explore related subjects Discover the latest articles, news and st...
The proliferation of digital channels has created a whole slew of new challenges for marketers today, as consumers interact with organizations much differently than they did in previous years. In this work, we advocate that we are faced with a new paradigm that requires new approaches and ...