Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism....
Hospitality and Tourism: Offering programs for individuals seeking careers in the hospitality and tourism industry.Teaching Methodology: Easy Learn Training Institute is known for its interactive and practical approach to education. They often incorporate real-world examples and case studies into their cou...
Marketing for Hospitality & Tourism: International Edition, 5/E The standards in this document are for Hospitality and Tourism programs and are designed to clearly state what the student should know and be able to do up... PT Kotler,JT Bowen,PD James Makens - Dongbei University of Finance ...
Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and market... (展开全部) Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen...
Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者:Kotler, Philip 出品人: 页数:720 译者...
MarketingforHospitalityandTourism 景璐 旅游管理0901 2009111394 Introduce Marketingisasocialandmanagerialprocessbywhichindividualsandgroupsobtainwhattheyneedandwantthroughcreatingandexchangingproductsandvaluewithothers. importantfactors:Needs,Wants,Demands,Products, ...
ch01marketingforhospitalityandtourism营销管理-菲利普科特 系统标签: hospitalitytourismmakensbowenkotlersaddle ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458Kotler,Bowen,andMakens Chapter1 Introduction Marketing for Hospitality andTourism ©2006PearsonEducation,Inc....
INFORMATION TECHNOLOGY APPLICATIONS IN HOSPITALITY AND TOURISM: A REVIEW OF PUBLICATIONS FROM 2005 TO 2007 The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantl... R Law,R Leung,D Buhalis - 《...
How is Chegg Study better than a printed Marketing for Hospitality and Tourism, Global Edition 7th Edition student solution manual from the bookstore? Can I get help with questions outside of textbook solution manuals? How do I view solution manuals on my smartphone?
doi:10.1080/13032917.2017.1396524Ulrike GretzelUniversity of Southern California;RoutledgeAnatolia