During the past decade, dramatic changes have taken place in insurance markets worldwide. The changes in market structure have been driven by financial ser... JD Cummins,G Dionne - 《Journal of Banking & Finance》 被引量: 8发表: 2008年 Developing a customer equity model for guiding marketing...
Finance and marketing are distinctly different, but valuable functions within a typical organization. The finance division or department is involved in financial planning, accounting and decision making, whereas the marketing department is involved in developing marketing plans and strategies to deliver mess...
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From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry - ScienceDirect 来自 学术范 喜欢 0 阅读量: 157 作者:Minghui Ma a,Jian Huang b,Shan Lin c,Shuai Yang d 摘要: Hospitality firms spend significant amounts on marketing activities post-...
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开通VIP The Changing Role of Marketing in Corporation 张梦莎 杨嘉祺 曹慧云 伊莲娜 Outline Introduction Background For the past two decades, some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field, but without explicit concern for underlying theoretical...
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This not only results in greater costs for promotion and distribution, but it allows marketers to earn profit margins that may be significantly higher than industry norms. Marketers counter these concerns by pointing out that products provide not only functional benefits but symbolic ones as well. ...
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