There is limited understanding of how businesses, particularly in a global context, activate the marketing concept in order to become market-driven. A study was conducted to delineate the activation process in an international setting, and some of the facilitating and impeding factors. In-depth ...
1.5学制: Marketing & Media in a Global Context 全球背景下的营销和媒体 Leading for Strategic Advantage 领先的战略优势 Managing for Value Creation 管理创造价值 Writing and Editing for Digital Media 数字传媒写作和编辑 Advertising 广告学 Integrated Social Media Marketing 整合社交媒体营销 Writing for Marketi...
Critically analyse the impact of external and internal factors on the global/international marketing mix Apply the international market selection tool/framework to an international/global context Develop international STP strategies in real business cases ...
economic, political, competitive, and other factors relative to the global expansion it is considering. Creating a worldwide marketing plan is no simple task. It is virtually impossible for a company to communicate one identical message in a unified voice to global markets unl...
the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries. Of course, global marketing is more than selling your product or service globally. It is the full process of planning, creating, positioning, andpromoting your productsin a global ...
参考教材 A Short Course in International Marketing, Jeffrey Edmund Curry/ Wei Zhang, Shanghai Foreign Language Education Press 详细介绍 Conducted in English, this course elaborates the principles and elements of international marketing as well as the best practices in the global context. Part I of...
1.2 The process of developing the global marketing plan As the book has a dear decision-oriented approach, it is structured according to the five main decisions that marketing people in companies face in connection with the global marketing process. The 15 chapters are divided into five parts (...
In this context, digital marketing is now a growth engine for many companies across a variety of sectors, with the ability to drive an increase of 5 to 8 percent in revenues over 12 to 18 months by capturing more online traffic and engaging with consumers more effectively. Furthermore, som...
Task 3 is the evaluation of e-marketing as a business strategy in its own right. The context is from a financial perspective only, so all responses would need to incorporate this context. Now we need to consider whether the 6 ‘I’s can be ...
- Experienced in email marketing.- Experience working in global context and cross-functional teams and leading cross-functional projects at all level of the organization.- Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity.- Pro-active communicator,...