marketingimplementation营销digitalopportunisticaffiliates LEK.COML.E.K.ConsultingExecutiveInsightsEXECUTIVEINSIGHTSVOLUMEXIV,ISSUE10UnlockingDigitalMarketingOpportunitiesforthePharmaceuticalsSector:AvoidingthePitfallsofDigitalMarketingImplementationInparttwoofthisthreepartpaper,L.E.K.Consultingexamineshowpharmaceuticalcompaniescan...
This paper argues that practitioners and academics should focus as much attention on the marketing planning process and implementation effort as on the contents of the written marketing plan. The use of segment action teams, cross-functional groups which are responsible for the one year operational ...
Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of... P Kotler,W Pfoertsch - Springer, 被引量: 396发表: 2006年 Strategic marketing management : planning, implementation and control 2005. Stra...
For every problem-solution combination, develop a white paper[1](strategy: the “why” and “what”) and a field manual (tactics: “How”) You can make the strategy piece into a video or audio, but make sure that the implementation guide is a written piece. ...
Public organizations are experiencing increasing difficulties in the implementation of their plans. At the same time, the discipline of public planning per... M Mushkat - 《Long Range Planning》 被引量: 7发表: 1980年 The Marketing Planning Process: the Main Steps The marketing planning is a mul...
Find inspiration and new marketing ideas by reading the books in this category. For instance learn how to develop a marketing plan and learn more about online marketing, customer relationship management and public relations. Download books now!
A comprehensive marketing plan can keep your business focused on your goals. Use these marketing plan templates to best present your plan.
The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility An effective marketing planning process is central to conventional prescriptions for the implementation of marketing. Yet the implied concept of process is... NF Piercy,NA Morgan -...
This research aimed to analyse the student's satisfaction toward e-learning implementation in private universities and how it can be used as a marketing to... S Luckyardi,R Hurriyati,B Widjajanta,... - 《Journal of Eastern European & Central Asian Research》 被引量: 0发表: 2022年 加载更...
In other words, the more you can structure your plan, the better the outcome will be. Luckily, the concept applies in both the clinical and business setting. Sounds simple enough, buthow do you create amarketing implementation plan?