Marketing for Tourism, Hospitality and Events: A Global and Digital ApproachGannon, MartinTaheri, BabakTourism Analysis
doi:10.1080/13032917.2017.1396524"Marketing for tourism, hospitality & events: a global & digital approach." Anatolia, 29(1), pp. 153–154Ulrike GretzelUniversity of Southern CaliforniaAnatolia
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Marketing for Hospitality and Tourism的创作者 ··· Philip Kotler·John Bowen 作者 我来说两句 短评 ··· 热门 还没人写过短评呢 我要写书评 Marketing for Hospitality and Tourism的书评 ··· ( 全部0 条 ) 论坛 ··· 在这本书的论坛里发言 + 加入购书单 谁读这本书...
THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers...
Chapter 1 Introduction Marketing for Hospitality and Tourism What is Hospitality and Tourism Marketing ? 什么是接待业与旅游业营销? 1.differences between marketing and selling 市场营销与推销的区别 Differences between sales and market orientations 1.What is the organization’s focus? 组织的关注点是什么...
Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者:Kotler, Philip 出品人: 页数:720 译者...
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Hospitality and Tourism: Offering programs for individuals seeking careers in the hospitality and tourism industry. Teaching Methodology: Easy Learn Training Institute is known for its interactive and practical approach to education. They often incorporate real-world examples and case studies into their co...
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