Marketing for Tourism, Hospitality and Events: A Global and Digital ApproachGannon, MartinTaheri, BabakTourism Analysis
doi:10.1080/13032917.2017.1396524"Marketing for tourism, hospitality & events: a global & digital approach." Anatolia, 29(1), pp. 153–154UlrikeUniversityofGretzelUniversityofInformaworldAnatolia
marketing for hospitality and tourism基本解释 旅游市场营销 分词解释 marketing销售,经销,行销,商品销售业务 hospitality殷勤好客 tourism旅游,观光 marketing for hospitality and tourism是什么意思 marketing for hospitality and tourism怎么读 marketing for hospitality and tourism在线翻译 marketing for hospitality and ...
当当中国进口图书旗舰店在线销售正版《【预订】Digital Marketing Strategies for Tourism, Hospitality, and ... 9781522597834》。最新《【预订】Digital Marketing Strategies for Tourism, Hospitality, and ... 9781522597834》简介、书评、试读、价格、图片等相关信息
THE most widely used Hospitality marketing book--this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers...
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism....
Chapter 1 Introduction Marketing for Hospitality and Tourism What is Hospitality and Tourism Marketing ? 什么是接待业与旅游业营销? 1.differences between marketing and selling 市场营销与推销的区别 Differences between sales and market orientations 1.What is the organization’s focus? 组织的关注点是什么...
Marketing for Hospitality and Tourism. Philip Kotler, John T. Bowen, James C. Makens 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者:Kotler, Philip 出品人: 页数:720 译者...
hospitalitytourismmakensbowenkotlersaddle ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458Kotler,Bowen,andMakens Chapter1 Introduction Marketing for Hospitality andTourism ©2006PearsonEducation,Inc.MarketingforHospitalityandTourism,4thedition UpperSaddleRiver,NJ07458...
Marketing for Hospitality & Tourism: International Edition, 5/E The standards in this document are for Hospitality and Tourism programs and are designed to clearly state what the student should know and be able to do up... PT Kotler,JT Bowen,PD James Makens - Dongbei University of Finance ...