it’s a good idea to invest in marketing. The first marketer you hire or someone who naturally evolves into this role will have a lot on their plate while figuring out using different channels. For a small and growing business, marketing helps spread the word about your product. This...
As influencer marketing grows in popularity and scale, it can be difficult for small businesses to navigate these waters alone. That’s why so many companies are turning to influencer marketing platforms for small businesses These platforms are designed to take the legwork out of the influencer ...
And people doesn't just refer to your customers; the people who work for you are also vital to the success of your enterprise. A lot of companies claim to be people-centric, but this should always be more than a buzz phrase for your ‘about us’ page. If you’re passionate about you...
Meet Josie Litchfield, founder of Kata Marketing: Hello! I have been a small business owner for 20 years and I know what it’s like to be in your shoes. You’ve got orders to fill, and staff to keep motivated. Meanwhile, marketers are hounding you to ‘grow your business’ and it’...
However, while HubSpot’s free plan is excellent for small businesses, I noticed that it becomes quite expensive as you scale up or need more advanced tools. Pricing:Starts at $15/month Free Plan / Trial:Yes (2,000 emails/month)
Four Marketing Strategies That Paid Off for Small CompaniesWithout a lot of money to spend, these firms had to get creative to land customers.Chris Gay
1. You are small, so you have limited reach 2. The content topic/subject you are using is already covered by "bigger" companies. If you write generic content, it is unlikely to cause even a ripple in the vast ocean of content already published. There is already an information overload ...
The number one benefit of email marketing is that it has such a high return on investment for small businesses Here are some of the top data-driven reasons to use email for your small business: 91 percent of US adults like to receive promotional emails from companies they do business with...
Budgeting is one of the biggest challenges in digital marketing for small businesses. To allocate funds to the most valuable channels, you need data. You want to know which channels give you the best return on investment. In other words, what marketing campaigns and platforms convert the most ...
-Krista Fabregas,Fit Small Business Take a read of this articleto see your cut off dates for postage for all the holidays, as well as the last days that you can order your product packaging.What’s most important through all of this is that you plan and measure everything. Who knows, ...