it’s a good idea to invest in marketing. The first marketer you hire or someone who naturally evolves into this role will have a lot on their plate while figuring out using different channels. For a small and growing business, marketing helps spread the word about your product. This...
Influencer marketing for small businesses can put your product on the map! Read here on how influencer marketing can help your small business grow!
Let's go! Expressing your voice online Meet Josie Litchfield, founder of Kata Marketing: Hello!I have been a small business owner for 20 years and I know what it’s like to be in your shoes. You’ve got orders to fill, and staff to keep motivated. Meanwhile, marketers are hounding ...
And people doesn't just refer to your customers; the people who work for you are also vital to the success of your enterprise. A lot of companies claim to be people-centric, but this should always be more than a buzz phrase for your ‘about us’ page. If you’re passionate about you...
Budgeting is one of the biggest challenges in digital marketing for small businesses. To allocate funds to the most valuable channels, you need data. You want to know which channels give you the best return on investment. In other words, what marketing campaigns and platforms convert the most ...
Four Marketing Strategies That Paid Off for Small CompaniesWithout a lot of money to spend, these firms had to get creative to land customers.Chris Gay
Content marketing definitely works for small businesses if they keep long-term goals and consistency at the forefront. Pratik Dholakiya, Founder of Growfusely What Are the Key Questions to Ask Before Engaging in Content Marketing? If other companies are blogging or running a YouTube channel, it ...
The number one benefit of email marketing is that it has such a high return on investment for small businesses Here are some of the top data-driven reasons to use email for your small business: 91 percent of US adults like to receive promotional emails from companies they do business with...
Value for Money: You want a tool that fits your budget but doesn’t compromise on essential features like reporting, A/B testing, and segmentation. The email marketing services I’ve listed in this guide excel in all of these areas. Whether you’re a small business, blogger, or an eComm...
Of course, since there are many marketing channels companies can employ, it’s understandable when an owner asks, “How important is social media marketing for small businesses?” A clear argument in favor ofSMBsusing social media can be found in four resources. ...