While we’ve seen unbranded content marketing endeavors before (i.e.,L’Oreal’s Makeup.com), it’s typically a move done by brands that a) are trying to disassociate from a negative brand perception, b) are trying to repair trust issues with customers, or c) have a house of brands ...
With this trend becoming more obvious, some Chinese makeup brands have taken the major social platforms to implant advertising methods for marketing. In Small Red Book, Tik Tok, micro-blog and other platforms, Perfect Diary and other brands have put a lot of effort into hard advertisement and...
Influencer marketing has evolved into one of the most powerful tools in the digital marketing arsenal, delivering impressive ROI for brands across industries. If you’re looking to harness this power, the definitive book on influencer marketing that I wrote, The Age of Influence, is your guide ...
Xiaohongshu has evolved beyond being merely a platform for product recommendations; it has become a genuine hub for discovering new brands. Many niche brands that have yet to penetrate the Chinese market can build up user credibility and recognition on the app. Which Verticals Get the Most Tract...
Furthermore, Douyin also allows its users to sort through a magnitude of high-quality content by category. They have categories such as pets, education, dance, makeup, and yes, even fashion. This is the reason why Douyin is extremely valuable for fashion brands that seek to establish a pres...
Make Facebook your go-to source for brand awareness, leveraging the global platform to introduce your brand to new audiences while also keeping it top-of-mind for existing customers. Connect with customers: Our Index also found that 51% of consumers think the most memorable brands on social ...
Many influencer marketing platforms offer pricing tiers, allowing brands to select their desired level of support, while others require you to request a demo to learn more about pricing. Prices can start as low as $30 a month for basic services and can rise to thousands of dollars a month ...
cut of and promote to their audience. This is a great win-win, but you’ll want to make sure you’re only working with influencers that are hyper-relevant to your niche. For example, beauty brands would only want to partner on a project like this with a highly well-known makeup ...
Affiliate marketing on TikTok offers brands an effective way to reach new audiences and for creators to earn income. Here are a few examples of how this affiliate marketing strategy works in practice: LTK Makeup by Shayla Popular TikTok creator MakeupShayla uses LTK to monetize her fashion ...
Of course, you need to make a profit. When coming up with your pricing strategy, you also need to think about what competitors are charging for the same product or service and how much customers are willing to pay. You can also think about what discounts or offers you can use in your ...