s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a ...
In B2C applications, some companies have reduced their lead times for the generation of new marketing content and campaigns from more than six weeks to less than six hours. For B2B companies, GenAI creates many opportunities, such as drawing inspiration and insights from the extensive but ...
Besides funneling prospects in through your content and SEO game, B2B companies can deliver an exceptional experience with website personalization to impress their buyers. Personalizing your websiteis about creating a dynamically tailored and standout experience for every visitor. With advanced tools like...
Debbie Williams is Co-Founder and Chief Content Officer of SPROUT Content, a content marketing agency for B2B companies. She is driven to connect people and businesses through engaging, purposeful content and inbound marketing strategies that deliver results and build relationships. When i...
Stephanie Tilton helps B2B companies develop buyer personas, content plans and content assets that fuels, feeds and fosters connections.
Incognate specialises in helping technology companies to grow their sales revenue, through the creation of strong messaging, delivering target lead generation and creating engaging content.
Mastering Lead Generation for Technology Companies: Strategies for Success Whether you’re a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sec...
10. Directive – Best for Performance Marketing for Tech Companies CEO Garrett Mehrguth founded Directive when he was just 21, focusing on SEO. Today it works with some of the world’s most prominent tech companies, helping them become more discoverable in a dynamic and often challenging industr...
B2B marketing is a type of marketing specifically for companies that provide a product or service for other companies. For example, B2B businessCiboWaresuses Shopify to sell disposable takeout containers and commercial kitchen storage to restaurants. BecauseB2B companiesserve a niche audience, targeting...
Marketing Strategy for Small Business shouldn't be hard. But it is. Before you hire specialists provide expertise on what they know, not necessarily what you need. Build a marketing strategy roadmap that will grow as you do.