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In 21 addition, each theory postulates that 1) firm resources include, but are not limited to, human capital (e.g., knowledge), physical assets, and information; 2) resources are heterogeneous across firms and are imperfectly mobile; 3) strategies that take advantage of a firm's resources ...
e.g. Campbell, A. and Kahn, R.L. (2015),American National Election Study, 1948, ICPSR07218-v4, Inter-university Consortium for Political and Social Research (distributor), Ann Arbor, MI, available at: https://doi.org/10.3886/ICPSR07218.v4 (accessed 20 June 2018) ...
In this technology driven marketing environment characterized by adoption of multiple communication and multiple channels, we offer a technique that allows firms to better allocate their marketing resources.Kumar, AshishDissertations & Theses - Gradworks...
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Obviously, this study fills a gap in the literature by providing empirical evidence on the effectiveness of these strategies, which can help firms develop more sustainable marketing practices. 3. Methodology The presented contribution focuses on a practical approach for ranking GMSs by considering ...
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We propose that firms solve this problem via an experiment and a model that jointly accounts for whether to opt-in and, conditionally, which plan to choose. To that end, we conduct a randomized online pricing experiment that orthogonalizes the “elevation” and “steepness” of price menus fo...