The Marketing System Concept and an Environmental Analysis: The Case of NigeriaGiven that marketing exists within an environment, this paper presents a normative perspective on the limited relevance of marketing in an environment characterized by persistent shortages. As an example, the Nigerian ...
The paper is committed to the analysis of this phenomenon, used to describe the unjustified appropriation of environmental virtue by a company to create a pro-environmental image. The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results ...
Purpose – This paper aims to present a meta-analysis to test the competing hypotheses that arise from structural contingency theory (SCT) and transaction cost analysis (TCA) about how environmental uncertainty affects the strategic marketing policy of forward vertical integration (VI). Design/methodolo...
PEST and PESTEL are two models used to analyze political, legal, economic, social, environmental and technological factors pertaining to that particular industry. Example:PEST analysis for the automobile industry Porter’s 5 forces analysis is done to study aspects like Suppliers, Buyers, Competitor...
The Potential use of the Materials and Energy Flow Analysis (MEFA) framework to Evaluate the Environmental Costs of Agricultural Production Systems and ... Helmut Haberl,Helga Weisz - Comparative Assessment of the Environmental Costs of Aquaculture & Other Food Production Sectors: Methods for Meaningful...
The authors analyzed the original keywords in the field of environmental management and social marketing. They carried out the analysis of works in the Scopus scientometric database with the subsequent use of the analytics built in the database, as well as modern software for bibliometric analysis ...
chapter3 The Marketing Environment Chapter3TheMarketingEnvironment营销环境 Objectives(P59) theenvironmentalforcesthataffectthecompany’sabilitytoserveitscustomers.影响公司顾客服务能力的环境因素 howchangesinthedemographicandeconomicenvironmentsaffectmarketingdecisions.人口和经济环境的变化如何影响营销决策 the...
1. It helps in marketing analysis. 2. It can assess the impact of opportunities and threats on the business. 3. It facilitates the company to increase general awareness of environmental changes. ADVERTISEMENTS: 4. It is possible to develop effective marketing strategies on the basis of analysis...
6. Brands Will Use Values-Driven Marketing to Show Commitment to Environmental or Societal Causes Consumers often prefer brands that share their values. In fact,78% of consumerssaid they made a purchase decision based on a brand’s values. And 55% said they are much more likely to buy from...
An example of effective holistic societal marketing is Ben & Jerry’s introduction of the concept ofsocial auditingand their establishment of a "double bottom line" that tracks not only profit but also impact on people—especially environmental impact. As a global leader incorporate social responsibil...