Visual search technology is transforming how people discover and engage with online content. Rather than relying solely on text-based searches, visual search allows users to find information by uploading or capturing images. This introduces a new dimension to search engine marketing trends and creates ...
"The biggest trend in search and on the web in 2019 is likely to be voice search.Anyone with a smartphone is now only seconds away from performing a voice search, and then refining that search with another – increasing their user-intent and propensity to take action. With...
3. Google Trends Google Trends allows you to track the search volume for a particular keyword across a specific region, language, or time frame — which can enable you to identify which search terms are trending and which aren't. Since you don't want to put money behind a decreasing popul...
One area that experienced considerable changes in recent periods is Search Engine Marketing (SEM), driven by the shift in purchasing behavior that affected not only individual consumers, but business entities as well. To keep up with such shifts, marketers need to develop new marketing plans that ...
One of the top digital marketing trends of 2025 is known, quite fittingly, as “zero click searches.” Let me explain. Google’s latest updates have introduced new features—like AI summaries–or made existing features—including rich snippets—more prominent on search engine results pages (SER...
In fact, using social media as a search engine is one of the top marketing trends right now. That’s not just my take, either. Data from TINT’s State of Social and User-Generated Content report shows that37.9 percent of consumersuse social media as a search engine. ...
Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.
Claude AI- Again, touted as a conversational AI, that is focused on ethics and privacy. Launched in spring 2023, currently in open Beta. Key partners include the search engine DuckDuckGo and Q&A site Quora, which has offered Claude to users through Poe, their AI Chat app. ...
Search Engine Optimization Marketing Trends 92% of marketers plan on maintaining or increasing their investment in search engine optimization in 2024, according to our survey. Are you one of these marketers? Have you figured out how exactly you plan to improve your SEO and organic presence? When...
Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.