Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing de...
That’s whynine out of every 10 marketersuse email marketing to distribute content organically. It’s also easy to see the success of your strategy as a retailer. You can check email metrics like open rates, click rates, and downloads to see how successful your email is to a greater exte...
How to Create an Email Marketing Strategy Creating an email marketing strategy is more than writing content and pressing ‘send.’ Here’s a look at what it’ll take to create an effective email strategy: Set Clear Goals and Objectives Clear goals can guide your email marketing strategy. And ...
Tracking the results of your campaign is an important part of your email marketing activities. Without it, you won’t be able to adequately evaluate your efforts, comprehend if you are going in a right direction and adjust your strategy if needed. There are several common metrics you need to...
With a great email marketing strategy, you will be able to grow your brand. You’ll have a direct line to your audience’s inboxes, and all you need to do is send emails that are relevant and well-curated, so your business can stand apart as a clearly identifiable brand. This will ...
4. Interactivity - With email marketing you open a channel of communication and relationship with users, allowing them to choose whether or not to receive your messages and to communicate directly with you. The best plans and the best email marketing tool for your campaigns ...
You wouldn’t start building a house without a plan. Planning an email marketing strategy is no different. This guide explains everything you need to know.
Any strategy you can come up with that produces any or all of these emotions will generate excitement. This could be a new product release that you build up with a big email marketing campaign. It could mean the launch of a new tier of services or a software upgrade. ...
Email Marketing Tips Once you have your strategy in place, here are someemail marketing tipsto help you take it to the next level. Tip #1: Optimize Your Send Time The time of day and the date you send your emails impacts open and engagement rates. ...
Become a company that does things with an email program. It’s easy to go through the motions, but if you try new things and do things you’ll find long-term success. This quote could also mean that the only thing that really matters is the success of a campaign. Now, you might fin...