格勒高商MSc Digital Marketing & Data Analytics(数字营销与数据分析硕士)课程致力于赋予学生广受市场欢迎和认可的就业技能 -- 包括分析消费者行为、创建有效的数字营销策略、制定数据驱动的商业决策等,以帮助学生在快节奏与技术驱动的现代商业环境中获得职业成功。本课程是任何希望在这一前沿领域启动或推进职业生涯的学...
MSc Digital Marketing & Data Analytics Acquérir de solides connaissances en marketing, se familiariser avec les dernières tendances en matière de marketing numérique et les techniques d'analyse des données. Développer un état d'esprit socialement responsable et éthique pour relever les défis...
Marketing Data and Analytics Primer for 2017Christi Eubanks
Become a digital marketing and analytics expert As a marketing expert, consumer analysis (trends, behavior, etc.) will allow you to effectively target them and guide your actions. At the end of this specialization, you will be able to implement data driven marketing strategies, measure the effec...
12月拿到coursera 的 Google Data Analytics Profession Certificate,前后大概上了8个月的课,我个人感觉课程质量不错,适合DA新手,主要是方法论很扎实,工具(Tableau)和coding(SQL、R)就比较浅,当然coding是需要大量练习的,我就学了个概念和皮毛吧,真要做一个case study的话stack overflow 才是最好的帮手…...
At the Marketing Analytics & Data Science (MADS) conference, you’ll uncover inspiration to think more strategically, better understand customer sentiment, and advance marketing effectiveness for your organization. Couldn’t join us in person this year?Get on-demand access with the Digital Pass.Learn...
Gartner Marketing Analytics Case Studies We knew that we had several pieces that we had to really align from data governance, governance communications, personalization. Gartner [experts] have been spot-on for us as far as coming in on a specific topic and really, you know, bringing us through...
Whether that’s with our suite of next-gen POSM tools or our proprietary platform Brand Hub that enables you to increase the speed and scale of multi-channel content creation while delivering analytics to inform your business decisions. We deploy a solution that maximises your data and enables ...
“Vovia has an impressive handle on analytics that has allowed us to change the way we measure our campaigns.” Matt Best Manager, Marketing and Communications Group Medical Services (GMS) Need data and insights you can trust?Let's Chat!
Marketing Analytics方向的课程包括：Business Analytics and Data Visualization Using SAS，Advanced Test, ...