The Lunchplate Marketing course contains lessons on the following components: Website - The Meat A website is the meat of your marketing plan. It is the single most important element for growth and the marketing tool that gives your business strength and credibility. Social - The Side Just li...
To choose the right social media marketing course for your small business, first consider how much budget you want to allocate to training. Don’t forget to budget for time as well, since any time spent in training will take you away from other business functions. 2. Evaluate your business...
It’s way more than that. While selling is mostly about the transaction of goods for cash, marketing concerns itself with the entire business process. It embraces product development, the people who are most likely to buy your product, your pricing structure, promotional techniques and more....
Besides seasoned marketing pros, you'll also be able to speak with people in general about marketing when you understand popular marketing terms. A fellow small business owner may inquire about your current SEO plan or another aspect of marketing. They may even ask you for advice or which serv...
Ready to leverage Facebook and Instagram to grow your audience and increase your sales – in the next 5 business days? This FREE Masterclass is for you, friend! Learn More Sam’s course helped me to grow my email list from to over 700 subscribers—all within 2 weeks!
(together with a catchy name) can reel the shoppers in. Determining the price of your product is a balancing act. Set it too low and you might appear cheap and inferior. Set it too high and people will quickly look elsewhere. There are exceptions, of course. A Dyson fan will blow the...
These steps will get your business off the ground quickly. Of course you can keep optimizing your website and adding more content as time allows. And don’t forget that you can hire a helping hand:use a trusted directory to find an expertto do it for you. ...
The only caveat is, of course, that your email content is legal and abides by the terms and conditions of that provider. Next up: 6 tips to craft impactful email newsletters Benefits of email marketing from real small businesses If you want to know the real advantages of using email marke...
Centre of Excellence offer a range of PR, small business and marketing courses. Perfect for furthering your career, buy an accredited training course today.
Of course, best practices only serve as a starting point—you then need to figure out what works for your customers and brand. A deep dive into local search engine optimization (SEO) is well beyond the scope of this article, but there are certain features every local business's website sh...