It is vital that the advertising plan be developed so as to mesh with and support the various components of the marketing and communications mix such as personal selling, pricing, public relation, and promotion. The advertising manager also needs to know the major areas of his or her planning...
Feeding Bottles and Infant Foods for 0–2 years in alignment with the IMS Act.28It does not have any provision for restricting the advertising of HFSS foods and non-alcoholic beverages. Imposition of restrictions by prescribing watershed hours i.e., a time when a high number (not proportion)...
Database marketing enables a charity to collect and analyse large amounts of information about its supporters, to segment its donor markets in detail, and hence to direct personalised communications to actual or potential supporters. Differentiated messages can be conveyed to donors according to their...
Further concern was expressed in the fourth report of the Intergovernmental Panel on Climate Change, which stated that "the impact of climate change on the winter sports tourism industry is potentially grave" [15,34]. According to some scholars, winter tourism demand depends on a number of ...