It is vital that the advertising plan be developed so as to mesh with and support the various components of the marketing and communications mix such as personal selling, pricing, public relation, and promotion. The advertising manager also needs to know the major areas of his or her planning...
A country's "brand" can help or hinder its exports. Plugging into the essence of its people,... S Anholt - Plug into Your National Brand 被引量: 56发表: 2005年 Information and Communications Technology: Plugging Ontario Higher Education into the Knowledge Society In this article I examine ...
Feeding Bottles and Infant Foods for 0–2 years in alignment with the IMS Act.28It does not have any provision for restricting the advertising of HFSS foods and non-alcoholic beverages. Imposition of restrictions by prescribing watershed hours i.e., a time when a high number (not proportion)...
Further concern was expressed in the fourth report of the Intergovernmental Panel on Climate Change, which stated that "the impact of climate change on the winter sports tourism industry is potentially grave" [15,34]. According to some scholars, winter tourism demand depends on a number of ...