The campaign was so successful, even without showing or discussing the product, because it was an “emotional brand message.” Consider: How can you tap into the emotions of your target market and enhance your campaign performance? 7. ALS Ice Bucket Challenge The Ice Bucket Challenge is an ...
Once you’ve crafted your message, you’re ready to start your campaign. 5 direct messaging campaigns that work Here are five examples of brands winning at direct messaging to inspire you. 1. Hellmann’s Brazil: WhatsApp “Whatscook” campaign When Hellmann’s Brazil launched their first Whats...
Below, I’m sharing 10 of the best email marketing campaigns that have caught my eye recently. For each email campaign example, I’ll discuss some of the elements it uses and explain why it’s so effective. Then, you’ll be able to apply some of these tactics to your own email strategy!
The campaign targets the all-too-common pain point: working out is exhausting. And it connects with its audience by conveying a powerful message—how to make workouts enjoyable. 3. “RV-Clipse Solar Glasses” by Go RVing Campaign type:Video marketing Go RVing, a platform for buying or rentin...
You can also study effective integrated marketing campaign examples like “Just Do It” to learn how to share one message through many channels. To learn more about marketing campaigns, read about top email drip campaigns. You can also follow top marketers on social media to gain insights about...
Marketing Campaign: Newsletter Mob Kitchen’s “Weekly Mob” newsletter has a great email layout. Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes. Readers don’t have to go hunting to find the most interesting part of its ...
Looking for some marketing inspiration? Our Campaign Library is full of real-life marketing examples and ideas to fuel your next campaign.
Impactful marketing campaign examples 1. The Barbie movie campaign There’s no doubt the marketing in the lead up to the 2023 release of theBarbiemovie had a part to play in its huge success. Thecampaign cost $150 millionand used a “breadcrumb strategy,” which saw the marketing team launc...
What is a Digital Marketing Campaign?Top Successful Digital Marketing Campaign Examples You Must Follow1. Hennessy and LeBron James — "Hennessy Limited Edition by LeBron James"2. Apple #SHOTONIPHONE - Organic Social Media Marketing3. Starbucks: The Unicorn Frappuccino4. Airbnb's Impactful User-Ge...
Marketers must coordinate their efforts to get their message across to the consumer. After all, a campaign can only be as successful as the message delivering it! And what marketers aren’t generating more leads? While it takesgood planning to hone your message, there are several strategies you...