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We also noticed that a lot of businesses were stuck more in a trading mentality and didn’t invest enough in the brand experience or technology to assist them with brand building. We determined that with an economy growing at up to 9% a year, this didn’t matter but we realized that as...
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For B2B or SaaS businesses, helping customers learn by themselves is far easier than hiring and training staff to help them. As a simple example, you can record a video where you explain stuff in person, as well as show a step-by-step tutorial via an app right from your iPhone screen ...
High-tech businesses, generally selling to technically sophisticated customers, sometimes feel a full-voiced recitation of cutting-edge product features is enough to make the sale. Not so. Every person responds most immediately to what they understand most easily--in this case, what the benefits ...
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