marketing strategySustainable marketing,often known as green marketing,has grown in popularity over the last two decades.Government is currently putting pressure to encourage firms to become environmentally aware in multiple aspects like human and financial utilization,advertisement,and product movement....
·From Brand Vision to Brand Evaluation, 2nd edn., Leslie de Chernatony, Butterworth-Heinemann, 2006. Accounting and Financial Management for Marketing (AFM) ·Peter Atrill and Eddie McLaney:Accounting and Finance for Non-Specialists, 4t...
Once the organization’s developed a marketing strategy and rolled it out, it should monitor and evaluate it to determine how well it is performing, and whether the desired outcomes are being achieved. Strategy evaluation should be an ongoing process – rather than a one-time process. It should...
Finance and Pricing Strategy 财务与定价策略 Marketing Analytics 营销分析 Marketing Decision Making 营销决策 Relationship Marketing 关系营销 Research and Evaluation in Strategic Marketing 战略营销的研究与评价 Strategic Market Management 战略营销管理 Strategic Product Management 战略产品管理 选修课 Contemporary Mark...
strategy that the information organization chooses to undertake will enable the information organization to determine whether or not those strategies will be used again or a different direction is taken. The implementation of the marketing plan is an ongoing evaluation and refinement process (Welch, ...
Monitoring and evaluation help companies see how well their strategy is performing. It also helps them devise a future marketing strategy. In other words, it has both short- and long-term benefits. Your strategy comes before your plan
1. Marketing and brand strategy trends Given the current and future importance of digital marketing to all types of organizations, it’s a clear best practice to use a strategic approach, so that digital marketing activities and investments are prioritized, costed, and integrated with mar...
An Initial Discussion on Building the Strategy and Marketing Competitive Evaluation System of China's International Travel Service Group 对于建立旅行社集团国际化经营战略与营销竞争力评价体系的初步探讨 ilib.cn 9. Study on the Information Product Strategy and Marketing Pattern of Tourism Web Station 旅游网...
In this study, we applied an evaluation model of multiple attributes of sport-based tourism to the marketing strategy for a marathon event in Kinmen (Taiwan) based on a choice experiment methodology. We found that the participants appreciated the experience of authentic cuisine and the availability...
The lack of articles focused on green methods and digital marketing strategy evaluation and selection using fuzzy MCDM methods has been identified as a research gap in this context. Second, most past studies have concentrated on a specific subset of green strategies for information and communication ...