Strategic Planning Strategic Planning Definition The strategic planning process has always played a very vital part in the success of the company. Its process to define companies future plans, strategy, future
Strategic planning focuses on the 3C's, namely: Customer, Corporation and Competitors.[13] A detailed analysis of each factor is key to the success of strategy formulation. The 'competitors' element refers to an analysis of the strengths of the business relative to close rivals, and a conside...
Marketing (MRKT) MRKT-6200 Strategic Marketing Planning 3 hours This course examines how managers from across any businessor nonprofit organization are impacted by, and have impact on, the marketing activities of the organization. As a team, discuss the questions for Step 7.2 on the Social Marketi...
Philip Kotler’s definition of Marketing is –“Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other”. Definitions of Marketing by Eminent Authors like Philip Kotler, Peter F. Dru...
(2010), “Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises”, Journal of the Academy of Marketing Science, 38, 119-140. Levitt, T. (1960), "Marketing Myopia," Harvard Business Review, 38 (July-August), 173-81. Shukla, P. ...
The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control. Strategic marketing analysis Market segments The aim of marketing in profit-oriented organizations is to meet needs profitably. Companies must therefore first...
Engagement marketing can help you build a stronger relationship with your customers — boosting your sales, reputation and referrals. But what is the definition of engagement marketing and how can it work for your business? Let’s start at the beginning. ...
Strategic partnerships Advertising 1. Branding Effectivebusiness brandingallows you to communicate your unique value proposition and the benefits of your product, increase awareness about the value of your offerings, and foster trust and credibility. A strong, recognizable identity makes your products more...
Competition for customers, and their attention, is high. Building out a B2B strategy that delivers results requires thoughtful planning, execution and management. Here’s a high-level look at the process B2B companies use to stand out in a crowded marketplace: ...
Strategic Mission Definition Strategic mission is a type of marketing approach which is based on the core philosophy of organization. It is a long term plan on which the company operates to achieve its mission and vision objectives and goals. The following are the steps in preparing a strategic...